Brand Tone

Friendly and Relatable, Practical and Solution-Oriented, Confident and Assuring, Aspirational yet Accessible, Community-Focused and Caring

Brand Values

• •Connection
• •Quality and Functionality
• •Elegance and Style
• •Convenience
• •Community and Giving Back
• •Diversity, Inclusion, Equity, and Belonging (DIBE)

Best Practices

• •Always Circle Back to "Connection": Whether it's a family dinner, a friendly get-together, or a community event, frame the product's use within the context of bringing people together through shared food.
• •Balance Elegance with Practicality: Highlight the stylish design and how it elevates presentation, but always pair it with the functional benefits like temperature control and spill-proof features. Avoid overly formal or stuffy language; keep it accessible.
• •Use Confident, Solution-Oriented Language: Clearly state the problems 'served' products solve (e.g., "Never worry about serving warm potato salad again!"). Use direct and assuring phrases.
• •Incorporate Relatable Scenarios and User-Generated Content (UGC) Language: Speak to the everyday experiences of the target audience (busy moms, hosts, outdoor enthusiasts). When appropriate, use a conversational style that mimics positive customer testimonials.
• •Maintain a Positive and Uplifting Voice: Focus on the joy of sharing, the convenience offered, and the confidence the products provide. Even when addressing a pain point, quickly pivot to the positive solution 'served' offers.

Social Perception

Innovative and High-Quality, Reliable and Practical, Stylish and Gift-Worthy, A Brand that Cares, Trustworthy

Copy Examples

• •Instagram Post Caption (Image of a family enjoying a picnic with 'served' bowls): Making memories, one shared meal at a time. ❤️ Our insulated bowls keep your salads crisp and your mac 'n' cheese warm, so you can focus on the moments that matter. Spill-proof, stylish, and ready for any adventure! What's your go-to picnic dish? #shopserved #FamilyTime #PicnicPerfection #InsulatedServeware #MakingMemories
• •Facebook Ad (Carousel showcasing different products and uses): Tired of lukewarm dishes and messy car rides? 👋 Say hello to 'served'! Our insulated serveware keeps food hot or cold for hours AND is 100% spill-proof. Perfect for potlucks, tailgates, or just a busy weeknight. ✨ Tap to shop the collection and elevate your every meal! #served #ProblemSolved #KitchenMustHave #SpillProof #HotOrCold
• •Website Homepage Headline: served: Share Food. Spark Connection. Beautifully.
• •TikTok Video Concept (Quick cuts showing someone easily carrying a 'served' pitcher, it tipping over in a car with no spills, then pouring a perfectly chilled drink): Road trip ready! 🚗💨 Our pitcher = no spills, all chills. Seriously, watch this! Drinks stay cold (or hot!) for HOURS. Tag a friend who *needs* this! #shopserved #SpillProofChallenge #TravelHack #InsulatedPitcher #CoolDrinks
• •Email Subject Line (Promoting a new color or product): Fresh for Spring! 🌸 Discover [New Color/Product] from served – Style Meets Unspillable Function.