Brand Tone

Elegant, Historical, Story-Driven, Authentic

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Craftsmanship & Quality
• •Artistic Expression & Beauty
• •Connection & Meaning
• •Customer Education & Passion
• •Elegance & Timelessness

Best Practices

• •Embrace Storytelling: Weave narratives about the artifact's origin, the Roman era it belongs to, or the mythological figures it depicts.
• •Use Evocative and Elegant Language: Choose words that convey sophistication, artistry, and the richness of history. Avoid overly casual or trendy slang.
• •Highlight Authenticity and Heritage: Consistently mention the use of genuine ancient artifacts, the "Made in Italy" craftsmanship, and the brand's long family history (since 1910).
• •Educate and Share Knowledge: Position the brand as an authority by sharing insights into Roman history, glyptics, numismatics, and the symbolism behind the designs.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying visuals. High-quality, artistic photography that often incorporates Roman settings or classical aesthetics will reinforce the brand's elegant and historical identity.

Social Perception

Highly Respected, Purveyor of Unique Treasures, Knowledgeable & Passionate Owners, Associated with Roman Culture & Luxury, Trustworthy for Authentic Ancient Pieces, Positive Customer Service

Copy Examples

• •Headline: Own a Whisper of Eternity. Body: "Our Archaeological Collection breathes new life into genuine Roman artifacts. Each handcrafted piece is a dialogue between ancient history and contemporary elegance, a unique treasure waiting to tell its story. Wear a fragment of Rome's enduring legacy. #SerraRoma #AncientRome #HandmadeJewelry"
• •Headline: More Than Jewelry, It's a Journey Through Time. Body: "Since 1910, Serra Roma has been dedicated to capturing the soul of the Eternal City. Our artisans skillfully set authentic Roman coins and intaglios, transforming them into timeless adornments. Discover the piece that connects you to millennia of art and history. Visit our boutique on Via Margutta or explore online. #RomanHoliday #LuxuryJewelry #MadeInItaly"
• •Headline: Echoes of Emperors and Goddesses. Body: "Imagine the stories this ancient coin could tell. Once held in Roman hands, now a centerpiece of exquisite design. At Serra Roma, we don't just create jewelry; we curate history. Each creation comes with its own narrative, a testament to its journey from antiquity to you. #StorytellingJewelry #ArtisanJewelry #RomanMythology"
• •Headline: The Art of Rome, Reimagined. Body: "Inspired by the unparalleled artistic heritage of Rome, our master jewelers craft each Serra Roma piece with passion and precision. From intricate intaglios to storied ancient coins, experience the harmonious blend of past and present. A legacy of beauty, designed for today. #ViaMargutta #ItalianCraftsmanship #TimelessElegance"
• •Headline: Your Personal Connection to the Eternal City. Body: "Serra Roma invites you to carry a piece of history. Our unique jewelry, featuring authentic artifacts from ancient Rome, offers more than adornment—it offers a profound link to a legendary civilization. Find your talisman, a cherished heirloom for generations to come. #UniqueJewelry #RomanArtifacts #SerraSince1910"