Brand Tone

The brand's tone is Nostalgic and Emotional, appealing to memories of home and tradition. It is Authentic and Traditional, focusing on genuine, homemade quality. It is Friendly and Community-Oriented, fostering a sense of close-knit community through conversational language. Finally, it is Proud and Patriotic, showcasing a strong sense of national heritage with Colombian products and colors.

Brand Values

• •Tradition
• •Connection
• •Quality
• •Community
• •Accessibility

Best Practices

• •Lead with Emotion: Always start with the feelingu2014nostalgia, pride, comfortu2014before focusing on the product itself. The "why" (the feeling of home) is more powerful than the "what" (the empanada).
• •Embrace "Spanglish": Continue using a natural mix of Spanish and English. This authentically reflects the voice of your target audience in the U.S. and builds a stronger connection. Key emotional words like "sabor," "tierra," and "antojos" should remain in Spanish.
• •Tell the Story: Don't just show the product; tell its story. Talk about the regions of Colombia they come from, the traditional way to eat them, or the memories they evoke. This adds depth and value beyond the food itself.
• •Highlight User-Generated Content: Encourage customers to share photos of their "antojos" and feature them on your social media. This builds community, provides social proof, and reinforces the idea that Serrano Rey is a shared experience.
• •Differentiate B2C and B2B Messaging: While the core value of authenticity remains the same, tailor the message. For consumers (B2C), focus on emotion, family, and personal cravings. For businesses (B2B), emphasize quality, reliability, and the value proposition of adding authentic Colombian products to their offerings.

Social Perception

The social perception of Serrano Rey is primarily shaped by its social media presence. Customers view it as a reliable and trustworthy source for authentic Colombian cravings, providing a true "Taste of Home." The brand is seen as a "Community Hub," part of the local Colombian community in Miami, and is celebrated for helping keep cultural traditions alive.

Copy Examples

• •Remember Sunday mornings back home? The smell of coffee and fresh pandebono filling the air. We packed all that love and flavor into every single one. Stop by and pick up a memory. #SerranoRey #ElSaborDeMiTierra #Pandebono #MiamiColombianos
• •The great debate! Every family in Colombia has their own tradition. What's yours? Let us know in the comments how you enjoy the perfect empanada! u1f447 #SerranoReyMiami #ComidaColombiana #Tradicion #Debate
• •We got you! u1f609u1f1e8u1f1f4 The cure for homesickness is here. #ColombianFood #Miami #Antojos #SerranoRey #HumorLatino
• •Authenticity is a flavor your customers can taste. Serrano Rey is Miami's premier wholesale distributor of traditional, high-quality Colombian food products. From ready-to-bake pandebono to classic empanadas, we provide reliable delivery of the essential flavors your patrons crave. Let's partner to bring 'El Sabor de mi Tierra' to your establishment. Contact us for our full wholesale catalog.
• •Serrano Rey: Your Home for Colombian Flavors in the USA. Wholesale & Retail. The Taste of a Homeland, Delivered.