Brand Tone

Mystical, Empowering, and Educational

Brand Values

• •Authenticity
• •Community
• •Inclusivity
• •Heritage

Best Practices

• •Embrace the Arcane Lexicon: Consistently use mystical and empowering keywords such as "ritual," "magick," "empower," "manifest," "intention," "cleanse," and "sacred." This reinforces the brand's identity.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts as opportunities to teach. Explain the why behind a product—its history, its energetic properties, and how it can be used in practice.
• •Speak from a Practitioner's Voice: Write copy from the perspective of someone who uses these tools. Use "we" to refer to the brand and "you/your" to speak directly to the customer, creating a personal and empowering connection.
• •Center the Customer's Journey: Focus on the benefits for the user's spiritual path. Instead of "This candle smells nice," use "Let the scent of this candle ground your energy for a more powerful meditation." The product is a tool for their growth.
• •Maintain a Reverent and Inclusive Tone: Always communicate with respect for the diverse paths of your audience. Ensure that all copy, including responses to comments and questions, reflects the "safe space" value by being welcoming, supportive, and non-judgmental.

Social Perception

Positive, viewing the brand as a trustworthy and high-quality source for spiritual supplies.

Copy Examples

• •Unlock the whispers of the cosmos. The Serpent & the Peacock Tarot has arrived. Each card is a golden-foiled gateway to intuition, crafted for the seeker ready to explore the depths of their own story. Are you ready to listen? Discover the deck today.
• •Tonight, the veil thins under the full moon's glow. It's a time to release what no longer serves and call in the energy you wish to cultivate. What ritual are you performing tonight? Share your intentions with our coven in the comments below. #FullMoonRitual #SerpentAndMoon
• •Wash away the mundane and step into your power. Our 'Arcane Spirit' bath soak is hand-blended with Dead Sea salt, lavender, and rosemary to cleanse your aura and prepare your mind for deep meditation. Each bag is an invitation to transform your bath into a sacred ritual.
• •Poll: "What's your go-to herb for protection magic?" Options: [Rosemary] [Sage] [Bay Leaf] [Other - DM us!]
• •Your craft is your power. From our family apothecary to your personal altar, find authentic, handcrafted tools to manifest your intentions. Welcome to Serpent & Moon.