Brand Tone

Witty & High-Quality

Brand Values

• •Creativity & Self-Expression
• •Exceptional Quality
• •Community
• •Originality

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality —witty, smart, high-quality. Define what words to use and what to avoid. This ensures anyone writing for the brand sounds like the brand.
• •Balance "Seriously" and "Stickers": Every piece of copy should reflect the brand's dual nature. If a sentence is about fun and creativity ("Stickers"), the next should reinforce quality or cleverness ("Seriously").
• •Focus on the "Why," Not Just the "What": Instead of just describing a sticker, describe the feeling or statement it helps the user make. This transforms a product into a tool for self-expression.
• •Write for Your Community: Use language that resonates with a creative, internet-savvy audience that appreciates good design. This means using a conversational style without pandering or using fleeting memes.
• •Be Consistent Everywhere: The witty, high-quality tone must be present in every customer touchpoint—from the website and social media to email newsletters, packaging, and the stickers themselves. This builds a cohesive and memorable brand identity.

Social Perception

The goal is for "Seriously Stickers" to be perceived as the go-to brand for premium, artist-designed stickers that are both clever and durable. Customers should feel that buying from the brand is an investment in a small piece of art that represents them. The brand should be seen as a tastemaker in the sticker community, known for its curated collections and high standards. This perception hinges on building trust through consistent quality and a strong brand identity.

Copy Examples

• •Stickers for people who are serious about not being too serious. Your laptop is boring. Let's fix that.
• •This isn't just a sticker of a cat in a tiny submarine. It's a statement. It says, 'I am a complex individual with excellent taste and a deep appreciation for feline naval exploration.' Made from ridiculously durable vinyl that withstands water, scratches, and existential dread.
• •We believe stickers are the world's most accessible art form. But we were tired of designs that faded and peeled. So, we got serious. Seriously Stickers was born from a simple idea: create clever, original, and ridiculously high-quality stickers that stick around. Each design is a conversation starter. Stick it on, and see what happens.
• •That new laptop feeling is great. The 'every single laptop looks exactly the same' feeling? Not so much. Time for a personality upgrade. #SeriouslyStickers #StickerArt
• •Handle with care: Contains seriously awesome stickers. Your water bottle/laptop/notebook/secret diary is about to get 100% more interesting. Show off your new look and tag us @SeriouslyStickers for a chance to be featured!