Tono de Marca

aspirational, clean, and expert

Valores de Marca

• •Quality and Efficacy
• •Passion for Sneaker Culture
• •Meticulous Care
• •Exclusivity

Mejores Prácticas

• •Lead with Visuals, Support with Text: Your product is highly visual. Always use high-quality, clean imagery and video. The copy should be concise, direct, and complement what the user is seeing.
• •Use Aspirational and Expert Language: Words like "premium," "essential," "advanced," "protect," and "invest" reinforce the value of both the sneakers and your products. Position yourself as the expert authority.
• •Focus on "The Solution": Frame your products as the answer to a problem sneakerheads face (dirt, stains, aging). This problem-solution approach is effective and reinforces your expert status.
• •Engage the Community: Encourage user-generated content by featuring customers' cleaning results. This builds social proof and fosters a community around the shared value of sneaker care.
• •Maintain a Clean Aesthetic: Your digital presence should mirror your products. Avoid cluttered graphics, excessive emojis, or overly casual language. A clean, minimalist approach aligns with the "clean" result your products deliver.

Percepción Social

The public perception of Serious Business CR is positive within its niche. Customers view the brand as a reliable source for a sought-after, effective product, largely due to its focused expertise.

Ejemplos de Copy

• •It's not just a shoe, it's an investment. Protect yours with the best. Our Advanced Cleaning Kit brings your most-loved sneakers back to life. Link in bio to shop the solution. #SeriousBusinessCR #Reshoevn8r #SneakerCare
• •Wear your sneakers without worry. Our Water & Stain Repellent creates a durable barrier against the elements. Rain or shine, your style stays impeccable. #ProtectYourKicks
• •(Image of a scuffed suede sneaker) Can this be saved? (Poll: YES / NO WAY). Swipe up to see the magic of our Dry Suede Kit. #SneakerRestoration
• •The foundation of any serious sneaker collection. This kit has everything you need for routine maintenance and deep cleans. Keep your rotation looking box-fresh. Premium care for premium footwear. #SeriousClean
• •Tired of your sneakers losing their value after just a few wears? The problem isn't the shoe, it's the care. As the exclusive Reshoevn8r distributor in Costa Rica, we provide the tools you need to maintain perfection. Elevate your collection. #Sneakerhead #CostaRica