Brand Tone

Artistic & Poetic, Sophisticated & Elegant, Enigmatic & Mysterious, Assertive & Uncompromising, Introspective & Emotional

Brand Values

• •Artistry & Creativity
• •Individuality & Self-Expression
• •Authenticity & Uncompromising Vision
• •Storytelling & Emotion
• •Quality & Craftsmanship
• •Heritage & Legacy

Best Practices

• •Embrace Poetic Language: Use metaphors, evocative descriptions, and sensory details. Avoid overly technical or common marketing jargon.
• •Maintain an Aura of Mystery: Hint rather than overtly explain. Allow for personal interpretation.
• •Focus on Individuality and Emotion: Frame products as tools for self-expression and evoking personal narratives, not just as functional items.
• •Uphold Sophistication: Ensure language is refined, elegant, and intelligent, aligning with the brand's luxury status.
• •Be Uncompromisingly Artistic: Prioritize creative expression and the unique vision of Serge Lutens over fleeting trends or mass appeal. Stay true to the brand's core identity as a purveyor of "olfactory art."

Social Perception

Niche & Exclusive, Artistic & Visionary, Intellectual & Complex, Mysterious & Alluring, High Quality, Polarizing at Times, Influential

Copy Examples

• •Unveil the unseen. A new chapter of olfactive poetry, whispering tales of shadow and light. Dare to listen.
• •Beyond fragrance. An assertion of self. Each scent, a signature etched in memory. Discover the enduring artistry of Serge Lutens.
• •The architecture of emotion, rendered in scent. What story will you tell?
• •Colour as narrative. Texture as verse. Create your own masterpiece.
• •An invitation to the extraordinary. Your exclusive encounter with Serge Lutens awaits.