Brand Tone

Sophisticated, reassuring, and results-oriented, aiming to be aspirational, scientific, empowering, caring, and ethical.

Brand Values

• •Efficacy and Innovation
• •Skin Health over Concealment
• •Ethical Practices
• •Customer Confidence
• •Natural Beauty

Best Practices

• •Establish an Authentic Social Presence: Create official social media accounts (Instagram, Facebook). Use them not just for promotion, but to showcase genuine, unedited customer results, answer questions transparently, and tell a clear story about the brand's origins and mission.
• •Address Negative Feedback Directly: The current perception is toxic. The brand must actively engage with customer complaints on forums like Reddit and review sites. Offering resolutions, explaining sourcing, and being transparent about business practices is the only way to begin neutralizing the "scam" narrative.
• •Substantiate All Claims: Words like "groundbreaking" and claims of "TLM Technology" must be backed by evidence. Provide ingredient lists, explain the science simply, and offer certifications for claims like "cruelty-free." Avoid making unsubstantiated statistical claims like "95% of users agree."
• •Be Transparent About Sourcing and Identity: If the business model is drop-shipping or private labeling, this should be reframed honestly. For example, "We curate and source the most effective beauty solutions from top global labs to bring you premium quality without the designer price tag." Hiding ownership and origins is a major red flag for consumers.
• •Ensure Consistency Across All Touchpoints: The language, values, and promises made on the website must be reflected in every customer interaction—from social media replies to customer service emails and the returns process. A "Money Back Guarantee" is meaningless if customers report that returns are impossible to process.

Social Perception

Overwhelmingly negative and mistrustful, perceived as deceptive, a drop-shipping operation, unreliable, and illegitimate.

Copy Examples

• •Beyond coverage, there is radiance. Discover the Elixir+ Cream and let your true skin shine through.
• •Confidence isn't applied, it's revealed. Our Elixir+ Cream, formulated with skin-loving ingredients, gives you a flawless finish while working to improve your skin's natural texture. Makeup is now your choice, not your necessity. ✨ #SerentiaBeauty #SkinConfidence #EthicalBeauty
• •The Last Foundation You'll Ever Need. Tired of foundations that cake, crease, or don't match? The Serentia Elixir+ Cream uses advanced color-adapting technology to blend seamlessly into your skin, providing all-day hydration and a luminous glow. Cruelty-free and guaranteed to impress. Shop now.
• •Your Invitation to Effortless Radiance is Inside.
• •Infused with potent, clean ingredients, our Elixir+ Cream is more than makeup—it's a daily ritual for healthier-looking skin. Each application delivers a smooth, breathable finish that protects and perfects, letting you feel beautiful in your own skin.