Tono de Marca

aspirational, professional, reassuring, elegant, sophisticated, warm, welcoming, empowering, positive, and client-focused

Valores de Marca

• •Quality
• •Comfort
• •Innovation
• •Empowerment

Mejores Prácticas

• •Always Emphasize the "Why": Don't just sell a haircut or a manicure; sell the feeling behind it. Focus on the confidence, elegance, and well-being that clients gain. Use words like "elevate," "transform," "illuminate," and "rediscover."
• •Maintain Elegance in Language: Avoid slang, overly casual abbreviations, or aggressive sales-oriented language. Keep the tone sophisticated and professional to match the premium quality of the services.
• •Center the Client: Frame your copy around the client's needs, desires, and experience. Use "you" and "your" frequently to make the communication feel personal and direct (e.g., "Your moment of peace," "Let us enhance your natural beauty").
• •Integrate Your Values: Subtly weave the core values of Quality, Comfort, and Innovation into your messaging. Mention "expert techniques" (Innovation), "a relaxing atmosphere" (Comfort), and showcase "flawless results" (Quality).
• •Ensure Visual and Textual Harmony: The clean, high-quality, and serene aesthetic of your photos and videos should be matched by copy that is equally polished and calming. The words should complement the visuals to create a cohesive and aspirational brand story.

Percepción Social

Overwhelmingly positive. Perceived as a high-quality, trustworthy, and professional salon delivering excellent, transformative beauty results in a serene and welcoming atmosphere. Strong reputation for excellence and reliability.

Ejemplos de Copy

• •It's more than a change of color, it's a reflection of new light. Here, we don't just color hair; we create personalized works of art that illuminate your unique beauty. Ready for your transformation? #SerenosReflexos #HairTransformation #Balayage #Funchal
• •Your time is precious. Your well-being is essential. At Serenos Reflexos, we combine artistry with tranquility to offer you an unparalleled beauty experience. Discover the space where quality, comfort, and innovation meet. Visit us in the heart of Funchal and let us elevate your confidence. Book your exclusive consultation today.
• •Serenos Reflexos: Where Your Beauty Finds Its Voice. Experience the art of transformation with our expert hair and aesthetic services, designed to reflect your inner elegance.
• •Because you deserve a pause, we invite you to rediscover your radiance with us. Whether it's the perfect touch-up for your color or a relaxing manicure, let our experts take care of you. As a valued client, your comfort and beauty are our priority. Schedule your next moment of serenity with us.
• •How do you want to feel after your salon visit? Options: 'Renewed and Confident' / 'Relaxed and Radiant'. At Serenos Reflexos, you can feel both. ✨