Brand Tone

Reassuring & Trustworthy, Luxurious & Aspirational, Solution-Oriented & Innovative, Calming & Serene

Brand Values

• •Wellness & Health
• •Innovation & Quality
• •Accessibility & Convenience
• •Customer Satisfaction
• •Sanctuary & Escape

Best Practices

• •Emphasize "Serenity" and "Wellness": Consistently use words like "serene," "sanctuary," "wellness," "rejuvenation," "calm," "relaxation," and "therapeutic" to reinforce the core brand promise.
• •Highlight Patented Technology and Certifications: Reassure customers about quality and innovation by referencing patents and IAPMO-UPC certification.
• •Focus on Ease of Installation and Convenience: Clearly communicate the no-electricity-needed aspect and the availability of retrofit models.
• •Showcase the Benefits: Emphasize the health and wellness advantages of steam showers, such as stress relief and clearer skin.
• •Feature positive customer testimonials prominently to build social proof and trust.

Social Perception

Positive (among those who have reviewed their specific product). Interest in Home Spa Solutions. Potential for Name Confusion.

Copy Examples

• •Our innovative, plumbing-certified systems integrate seamlessly into your shower, offering a serene escape whenever you need it.
• •Serene Steam's U.S. patented technology makes your dream home spa an effortless reality.
• •You deserve this moment.
• •Our 'Escape' model easily retrofits into existing enclosures, bringing the wellness benefits of a personal steam spa to your home without a major remodel.
• •Transform your ordinary shower into a wellness retreat with Serene Steam. Experience the rejuvenating power of steam and aromatherapy in the comfort of your home.