Brand Tone

Friendly and Approachable, Value-Oriented and Smart, Exciting and Discovery-Focused, Helpful and Customer-Focused

Brand Values

• •Quality at an Affordable Price
• •Fashion Accessibility
• •Customer Satisfaction
• •Uniqueness and Discovery
• •Passion for Fashion

Best Practices

• •Always Emphasize Value: Clearly communicate the benefit of discounted prices on genuine designer items. Use phrases like "fraction of the price," "smart shopping," "designer for less."
• •Foster a Sense of Discovery: Use words that evoke excitement and the thrill of finding something unique, such as "discover," "treasure," "hidden gem," "one-off," "unique finds."
• •Maintain a Friendly and Welcoming Voice: Address the customer directly and personally. Use inviting language. Share your passion for fashion.
• •Highlight Newness and Regular Changes: Encourage repeat visits (both online and in-store) by emphasizing that stock changes frequently and new items are always arriving.
• •Be Authentic and Passionate: Let the genuine love for fashion and providing value to customers shine through in the language used. Statements like "We love what we do" resonate well.

Social Perception

Positive, Hidden Gem/Treasure Trove, Trustworthy, Local Favourite

Copy Examples

• •Headline: Discover Your Next Designer Steal! ✨ Body: Why pay full price? Explore ever-changing racks of authentic designer fashion at up to 70% off. Your serendipitous find awaits! #DesignerOutlet #FashionFinds #StyleSteals
• •Headline: Love Designer Labels? Love Smart Prices? You're in the Right Place! Body: We're passionate about bringing you the best in designer clothing and accessories without the designer price tag. New arrivals weekly – because who doesn't love a little Serendipity? 😉 #AffordableLuxury #NZFashion #OutletShopping
• •Headline: Your Local Secret for Incredible Designer Deals is Now Online! Body: For years, our Browns Bay regulars have known where to find those amazing one-off designer pieces. Now, we're sharing the fashion joy with all of NZ! P.S. Visit us in-store for even more treasures not yet online! #SerendipityStyle #ShopLocalNZ #DesignerBargains
• •Headline: "An absolute treasure trove!" - Our Customers Say It Best! 💖 Body: Step into Serendipity Designer Outlet and experience the thrill of finding that perfect piece at a price that makes you smile. Quality fashion, friendly faces, and fabulous finds are always in store (and online!). #CustomerLove #FashionDiscovery #OutletNz
• •Headline: Don't Miss Out! Fresh Designer Drops at Prices You Won't Believe. Body: From coveted samples to end-of-line gems, our collection is always evolving. Visit us in Browns Bay or browse online for your dose of designer Serendipity today! New stock added regularly. #LimitedStock #DesignerFashionNZ #GetItBeforeItsGone