Brand Tone

Elegant, Passionate, and Trustworthy.

Brand Values

• •Craftsmanship and Quality
• •Uniqueness and Personalization
• •Customer Devotion
• •Heritage

Best Practices

• •Lead with Passion and Story: Always frame the product within a narrative. Talk about the origin of the design, the quality of the gemstone, or the skill of the artisan. This elevates the jewellery beyond a simple object.
• •Use Evocative and Quality-Focused Keywords: Consistently use words like "Handcrafted," "Bespoke," "Unique," "Timeless," "Artisan," and "Heritage." This reinforces the brand's core values in all communications.
• •Maintain a Personal and Trustworthy Tone: Write as if you are speaking directly to a valued client. Be warm, professional, and confident in your expertise. Use customer testimonials in your marketing to build on the trust you've already earned.
• •Highlight the On-Site Workshop: This is a major competitive advantage. Mentioning the workshop, bespoke services, and repair capabilities in copy reinforces the brand's expertise, craftsmanship, and reliability.
• •Keep it Elegant and Clean: The language should mirror the aesthetic of the jewellery. Avoid overly casual slang or trendy jargon. The copy should be as polished and timeless as the pieces themselves.

Social Perception

The public perceives Serena Jewellery as a reputable and high-quality independent jeweller in Cambridge.

Copy Examples

• •Your love story is unique. Your ring should be too. At Serena Jewellery, our artisans work with you to craft a ring that doesn't just sparkle, but tells the story of your lifetime. Begin your forever with a piece as one-of-a-kind as your bond.
• •Timeless elegance, handcrafted with passion. ✨ This stunning new arrival features a hand-picked sapphire, cradled in polished silver. Each detail is a testament to our 40-year heritage of craftsmanship. Discover the piece that was made for you. #SerenaJewellery #HandcraftedElegance #Cambridge
• •From our Cambridge workshop to your jewellery box. For over 40 years, Serena Jewellery has been the city's trusted name for bespoke design and expert repairs. Whether you're celebrating a milestone or reviving a cherished heirloom, our team is here for you. Visit us on Bridge Street.
• •Four Decades of Devotion to Craft. We began as a small workshop serving the finest jewellers in East Anglia. Today, our passion for beautiful, handcrafted jewellery is available to all. Experience the Serena difference.
• •A Story in Every Stone. At Serena Jewellery, we don't just sell jewellery; we celebrate the moments they represent. Find the perfect, handcrafted piece for your next chapter or let us help you redesign a treasure you already own. Explore our collection of unique designs.