Brand Tone

Empowering, Fashionable, Caring, Informative, Sophisticated, Approachable

Brand Values

• •Empowerment
• •Quality & Durability
• •Style & Fashion
• •Comfort
• •Functionality & Innovation
• •Sustainability & Ethical Responsibility
• •Authenticity

Best Practices

• •Highlight innovative designs and functional features.
• •Use empathetic and supportive language to connect with mothers.
• •Emphasize the quality and comfort of materials like bamboo and soft stretch lace.
• •Incorporate user-generated content and testimonials to build trust.
• •Showcase the brand's commitment to sustainability and ethical practices.

Social Perception

High-quality, stylish, reputable brand for maternity wear, often seen as a go-to for fashionable pregnant women and new mothers. Aspirational image boosted by celebrity endorsements. Trusted for its specialized knowledge in maternity and nursing needs.

Copy Examples

• •"Designed by moms, for moms: Fashionable, comfortable, and functional pieces for pregnancy and new motherhood."
• •"Crafted from the softest stretch lace, lined in 100% cotton for a truly comfortable fit."
• •"Empowering women through innovative designs that adapt to their changing bodies."
• •"Sustainable & Social Responsibility: Committed to ethical sourcing, natural fibers, and reducing plastic in packaging."
• •"As seen on royalty and celebrities: The go-to brand for fashionable maternity wear."