Tono de Marca

Mystical, Serene, and Personal

Valores de Marca

• •Artisanal Quality
• •Ethical & Sustainable Practices
• •Spiritual Well-being & Self-Care
• •Customer-Centricity

Mejores Prácticas

• •Embrace Mystical Language: Consistently use words like "divine," "magic," "serenity," "zen," "universe," and "spiritual" to maintain the brand's core identity. This reinforces the idea that the products are more than just candles; they are experiences.
• •Highlight the Founder's Story: Periodically weave Marie's personal passion and journey into the copy. This builds authenticity and a personal connection with the audience, distinguishing the brand from larger, more generic competitors.
• •Emphasize Quality and Ethics: Always mention the key value propositions: "hand-poured," "small batches," "100% soy wax," "vegan," and "ethically sourced." This appeals to conscious consumers and justifies the premium, handcrafted nature of the products.
• •Focus on the Benefit, Not Just the Feature: Instead of just saying "a scented candle," frame it as "a tool for finding your zen" or "an invitation to indulge in 'me time'." Sell the feeling of peace and relaxation that the product provides.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a friend. Use a conversational, approachable tone that reflects the founder's "happy, easy going fun loving" personality while retaining the serene and mystical quality of the brand.

Percepción Social

Seraphic Moon is perceived very positively by its customers as a high-quality, trustworthy brand. Products are described as 'stunning,' 'divine,' and 'amazing', with scents particularly praised. It's seen as an ideal source for personal treats and thoughtful gifts, enhanced by high-quality packaging and the authentic, personal touch of the founder and its Scottish roots.

Ejemplos de Copy

• •Unveil the magic of dusk. ✨ Introducing our new Twilight Serenity candle, hand-poured under the watchful eye of the Scottish moon. Let notes of lavender and chamomile guide you to your inner sanctum. Tap to find your zen.
• •Your 'me time' deserves a touch of magic. Our ethically sourced soy wax candles are crafted to transform your space into a sanctuary of calm. Find the perfect scent for your moment of peace. Shop now for a little piece of handmade serenity.
• •Inspired by the divine magnificence of the universe, our Golden Earth wax melts are a tribute to terrestrial magic. Each melt is hand-poured in a small batch, blending rich, earthy scents that ground your spirit and soothe your soul. Made with 100% vegan soy wax and the highest quality oils, they offer a clean, long-lasting aroma to help you find your center.
• •From my hands to your home. ✨ Each Seraphic Moon candle captures a little piece of Scottish magic, made with ethically sourced soy wax and a passion for spiritual well-being. What scent brings you peace? #HandmadeCandles #SpiritualJourney #MadeInScotland
• •A gift from the universe, to you. This week, we're celebrating the beauty of quiet moments. Rediscover the joy of simply being with our collection of divinely inspired scents. As a thank you for being part of our journey, enjoy free shipping on your next order.