Brand Tone

Creative, Professional, Client-Focused, Personal, Approachable, Passionate, Modern & Clean

Brand Values

• •Creativity
• •Functionality
• •Client Success & Collaboration
• •Quality & Craftsmanship
• •Individuality & Uniqueness
• •Personal Service

Best Practices

• •Develop a Brand Voice Guide: Even if it's a simple one-page document, outline key characteristics of your tone (e.g., "Creative, Professional, Approachable, Passionate"), words to use, words to avoid, and the overall feeling you want to convey.
• •Always Prioritize Clarity and Client Benefit: While being creative, ensure the copy is easy to understand and clearly communicates how your services benefit the client (e.g., "helps you reach your goals," "makes your brand unforgettable").
• •Inject Personality Authentically: Let Elle Serafim's passion and personal approach shine through. Use "I" and "we" where appropriate to build a connection, reflecting the personal service model.
• •Maintain Consistency Across All Touchpoints: Whether it's website copy, email communication, proposals, or any potential future social media, the tone should feel cohesive and recognizably SerafimDESIGN.
• •Show, Don't Just Tell: Instead of only saying "we are creative," use descriptive language and showcase portfolio examples that *demonstrate* creativity and successful outcomes. For instance, briefly explain the creative thinking behind a design choice in a portfolio description.

Social Perception

The perception is likely shaped directly by clients who have engaged their services and through their website. Based on the website's presentation, the intended perception is that of a skilled, creative, and reliable design partner.

Copy Examples

• •SerafimDESIGN: Where Your Vision Takes Shape. Creative, functional design that makes your brand unforgettable.
• •Hi, I'm Elle Serafim. My passion? Weaving together vibrant creativity with smart functionality to tell your unique story. Let's collaborate to craft designs that not only look stunning but also achieve your business goals.
• •More than just a website, it's your digital handshake. We build intuitive, responsive, and beautifully designed online experiences that connect you with your audience and drive results.
• •Ready to stand out? Let's discuss your project and bring your creative ideas to life. Get in touch for a personal consultation.
• •Loved bringing [Client Name]'s brand to life with this new logo! We aimed for a design that’s both modern and timeless, reflecting their innovative spirit. #GraphicDesign #Branding #CreativeCollaboration #JämtlandDesign