Brand Tone

Helpful & Informative, Friendly & Approachable, Trendy & Modern, Value-Oriented & Practical, Enthusiastic & Positive

Brand Values

• •Quality & Curation
• •Customer-Centricity
• •Practicality & Simplicity
• •Everyday Improvement
• •Honesty & Trust

Best Practices

• •Prioritize "Helpful & Practical": Always frame product benefits around how they make daily life easier, more comfortable, or more stylish in a practical way. Avoid overly technical jargon unless explaining a key user benefit simply.
• •Maintain an Approachable, Friendly Voice: Use conversational language, emojis where appropriate (especially on social media), and address the customer directly ("you," "your"). Think "friendly customer service — from one real person to another."
• •Show, Don't Just Tell (Visually & Textually): Mirror the TikTok strategy in all communications. Use clear, appealing visuals and ensure copy paints a picture of the product in use and the positive outcome it brings.
• •Emphasize Curated Quality: Remind customers that products are "handpicked" for specific reasons (design, functionality, value). This builds trust and justifies their selection.
• •Be "Inspired by Everyday Living": Draw inspiration for copy from relatable daily scenarios and challenges that the products can address. This makes the brand more relatable, especially to the Philippines-based target audience.

Social Perception

Positive (among engaged TikTok users), Emerging & Niche, Trust (mixed signals externally)

Copy Examples

• •Headline (Website Banner): "Smart Tech, Simpler Days. Discover curated gadgets that make everyday life a little brighter. ✨"
• •Product Description (Portable Fan): "Stay cool, look chic. Our handpicked [Product Name] fan delivers powerful airflow with a design you'll love to carry. Because practical should always be stylish. #SeramartFinds #EverydayUpgrade"
• •TikTok Video Caption: "WFH setup feeling a bit blah? 😴 Level up your comfort AND style with our [Product Name] mini desk humidifier! Small gadget, big difference. 😉 Link in bio! #HomeOfficeHacks #SeramartPH #TechForLife"
• •"About Us" Snippet (Social Media Bio): "Seramart: Your go-to for clever gadgets and stylish essentials that just *work*. We handpick the good stuff, so you don't have to. Making your everyday better, one cool find at a time.🇵🇭"
• •Email Subject Line (Promotional): "Psst... Your Everyday Just Got an Upgrade (for less!) 😉"