Brand Tone

Elegant, sophisticated, aspirational, luxurious, romantic, timeless, personal, and passionate.

Brand Values

• •Exquisite Craftsmanship
• •Timeless Style
• •Empowerment and Individuality
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, key messaging pillars, and a glossary of approved words and phrases. This will ensure consistency across all writers and platforms.
• •Prioritize Storytelling: Instead of just listing product features, weave a narrative around each collection and piece. What was the inspiration? What feelings does it evoke?
• •Use Evocative and Sensory Language: Appeal to the senses by using descriptive words that paint a vivid picture of the textures, colors, and craftsmanship of the garments.
• •Maintain a Personal Touch: Occasionally share insights from the founder, Amber, to reinforce the personal and passionate nature of the brand.
• •Align Copy with Visuals: Ensure that the tone of the copy perfectly complements the aesthetic of the brand's photography and videography. The words and images should work in harmony to create a cohesive and immersive brand experience.

Social Perception

Serafina by Amber is perceived as a high-end, trustworthy source for luxurious South Asian formal wear, with an image of exclusivity and superior quality, offering a bespoke service.

Copy Examples

• •Begin your forever in a whisper of silk and a symphony of sequins. Introducing 'The Celestial Collection' by Serafina by Amber—where ethereal dreams are woven into reality. Each gown, a masterpiece of handcrafted elegance, awaits to tell your love story.
• •Elegance is not just for an occasion; it's a way of life. Our 'Luxe Pret' collection offers timeless sophistication for your most cherished everyday moments. Discover pieces that move with you, from a sunlit brunch to an evening under the stars.
• •Unleash your inner radiance this festive season! ✨ The twirl-worthy moments are guaranteed in our latest 'Festive Glam' creation. Intricate, vibrant, and utterly unforgettable.
• •A special preview, just for you. Before the world sees it, we wanted to share a glimpse of our upcoming 'Midnight Bloom' collection. As one of our most valued patrons, we invite you to be the first to experience the magic.
• •Serafina by Amber was born from a singular vision: to create more than just clothing, but to craft wearable art that empowers and inspires. Founded by Amber, our brand is a tribute to the timeless traditions of artisanal craftsmanship, reimagined for the modern woman who is both bold and graceful.