Brand Tone

The brand's tone is approachable, passionate, and authentic, coming across as friendly, welcoming, and personal. There's an undercurrent of enthusiasm and a casual touch.

Brand Values

• •Quality and Natural Ingredients
• •Passion and Craftsmanship
• •Community Focus
• •Health and Dietary Inclusivity
• •Sustainability

Best Practices

• •Lead with Passion: Always infuse the copy with genuine enthusiasm for the products and the craft. Share the 'why' behind a new flavor or the sourcing of an ingredient.
• •Stay Authentic and Personal: Continue using a personal and approachable voice. Use 'we' and 'I' to maintain the connection to the founder's story and the small-business feel.
• •Emphasize 'Real' and 'Natural': Consistently highlight the quality of the ingredients. Use words like 'pure,' 'simple,' 'handcrafted,' and 'real ingredients' to reinforce the brand's core value.
• •Engage the Community: Frame communications around the community, whether it's the local San Diego market or the broader online audience. Ask questions, feature user-generated content, and highlight local partnerships.
• •Educate on Versatility: Go beyond the obvious uses. Create content that inspires customers with new and creative ways to enjoy the nut butters, from baking to savory dishes, reinforcing the product's value.

Social Perception

The brand is perceived very positively, especially locally, as a high-quality, artisanal producer of unique and delicious flavors. It is seen as a trustworthy, local business associated with healthy living, natural products, and gourmet offerings.

Copy Examples

• •Upgrade your morning ritual. A single spoonful of our pure Pistachio Butter can turn your smoothie bowl into a masterpiece. Made with just one ingredient—premium pistachios—it’s the clean, delicious boost your day deserves. Taste the difference that real ingredients make. #SequoiaNutButter #PistachioButter #RealIngredients #EatClean
• •San Diego, we're nuts about you! That's why we're at your favorite farmers' market every week, sharing our passion for handcrafted nut butter. From Espresso Almond to classic Cashew, every jar is made with love, right here in California. Come find us at the Little Italy Mercato this Saturday for a taste! #SanDiegoFoodie #FarmersMarketFinds #LocalLove #SequoiaNutButter
• •It started with a simple idea at a farmers' market and grew into a full-blown passion. We left the 9-to-5 behind to do what we love: create incredibly delicious, natural nut butters. Inspired by the majesty of the Sequoia National Park, we're dedicated to quality, sustainability, and community. Every jar tells our story. We're so glad to share it with you.
• •Don't just toast it, top it! 🥞 Drizzle on pancakes, blend in a smoothie, or make a savory dipping sauce. Our nut butters are made for more than just sandwiches. What's your favorite creative way to use them? #NutButterLover #KitchenHacks #VeganRecipes #SequoiaNutButter
• •Your favorite coffee shop latte, now in a jar. We've blended our signature creamy almond butter with a warm, aromatic mix of chai spices. Lightly sweetened and perfectly balanced, it's a cozy, comforting treat any time of day. Vegan, gluten-free, and made with nothing but the good stuff. #ChaiSpiced #AlmondButter #CozyVibes #PlantBased