Brand Tone

aspirational, confident, elegant, and mindful

Brand Values

• •Sustainability
• •Quality & Durability
• •Functionality & Performance
• •Ethical Manufacturing
• •Timeless Elegance & Minimalist Design
• •Body Positivity & Inclusivity
• •Community & Passion for Surfing

Best Practices

• •Lead with Values: Always weave in core values like sustainability, quality, and ethical production. Don't just state them; show them through storytelling (e.g., "Crafted from ghost nets reborn as luxury fabric...").
• •Embrace Elegant Simplicity: Use clear, concise, and sophisticated language. Avoid overly casual slang or hype. Focus on evocative descriptions that highlight the refined nature of the designs and the sensory experience of the materials and the ocean.
• •Empower and Inspire: Frame copy to inspire confidence and a connection to the adventurous, ocean-loving lifestyle. Use active, uplifting verbs and focus on how the swimwear makes the wearer *feel*.
• •Maintain Authenticity & Transparency: Speak genuinely about the brand's mission, the founder's story, and the production process. If discussing technical aspects (like fabric or fit), do so in a way that is informative but still aligned with the elegant tone.
• •Speak to the "Why": Connect the products to the deeper motivations of the target audience – a love for the ocean, a desire for sustainable choices, an appreciation for quality that lasts, and the joy of surfing. Reinforce the idea that purchasing SEPTEMBER is a conscious choice aligned with their lifestyle.

Social Perception

Highly Regarded for Quality and Design, Trusted for Sustainability, Functional for Active Use, Aspirational and Aligned with Values, Good Customer Experience

Copy Examples

• •Headline: Ride with Confidence. Designed for the Wave, Crafted for a Lifetime. Body: Our sustainably elegant swimwear moves with you, from the paddle out to the shore break. Experience the SEPTEMBER difference: where timeless design meets conscious creation. Feel the freedom.
• •Headline: Beyond the Season: Sustainable Style That Endures. Body: SEPTEMBER is more than swimwear; it's a commitment. To lasting quality, ethical making, and the enduring beauty of the ocean. Invest in pieces that reflect your values and your adventures.
• •Headline: The Ocean Calls. Answer Beautifully. Body: Embrace every swell, every sun-drenched moment. Our minimalist designs, crafted from premium recycled Italian fabrics, offer unparalleled comfort and steadfast support, so you can focus on the joy of the water.
• •Headline: Consciously Crafted. Confidently Worn. Body: Each SEPTEMBER piece is a testament to mindful design and ethical production. We believe in swimwear that not only looks and feels incredible but also honors our planet and its people. Surf, swim, live – beautifully and responsibly.
• •Headline: Find Your Flow, Effortlessly. Body: Designed in NYC, tested in Bali – our swimwear is born from a passion for the perfect wave and timeless style. Discover the freedom of a suit that stays put, feels like a second skin, and empowers your every move in the water.