Brand Tone

Elegant & Aspirational, Trustworthy & Assuring, Approachable & Friendly, Peaceful & Calming

Brand Values

• •Quality
• •Authenticity
• •Tranquility
• •Sustainability
• •Affordable Luxury
• •Customer Well-being

Best Practices

• •Emphasize "Elegant Simplicity": Use clear, refined language. Avoid overly casual slang or complex jargon. Focus on words that evoke beauty, sparkle, and timelessness, but keep it accessible.
• •Highlight "Confident Assurance": Consistently mention key quality features like "hypoallergenic," "tarnish-free," "waterproof," and "handcrafted quality" to build trust and reassure customers of the product's durability and suitability for sensitive skin.
• •Infuse "Approachable Luxury": While showcasing elegance, ensure the copy feels welcoming. Use phrases that connect with the customer's desire for beauty and self-expression without being exclusive. Highlight the "affordable" aspect of the luxury.
• •Maintain a "Calm & Positive" Voice: Align with the stated value of "Tranquility." Use uplifting and positive language. The copy should make customers feel good about their purchase and the brand.
• •Be "Authentic & Value-Driven": Clearly communicate the brand's core values, especially quality craftsmanship and customer well-being. If sustainability is a core value, provide more specific details in product communications to strengthen this message, similar to how "hypoallergenic" is emphasized.

Social Perception

Positive for Quality and Value, Appreciated for Practicality, Seen as Elegant and Stylish, Trusted for Gifting, Associated with Small Business/Local (Canadian)

Copy Examples

• •Headline: Discover Your Everyday Sparkle. Seona Crystal Earrings. Body: Elevate your look with the timeless elegance of Seona. Handcrafted in Canada, our hypoallergenic and tarnish-free crystal earrings offer affordable luxury that shines as brightly as you do. Feel confident, feel beautiful.
• •Headline: Peace of Mind, Piece of Beauty. Body: Experience the serene elegance of Seona. Our crystal earrings are designed for comfort and lasting brilliance—waterproof, hypoallergenic, and meticulously crafted for your unique style. Embrace tranquility, effortlessly.
• •Headline: The Perfect Gift? It’s Crystal Clear. Body: Surprise them with the gift of sparkle. Seona’s exquisite crystal earrings, beautifully packaged and designed to delight, are the perfect expression of care. Quality they’ll feel, a style they’ll love.
• •Headline: From Morning Meetings to Evening Sparkle. Body: Seona crystal earrings: your go-to for effortless sophistication, all day long. Discover versatile designs, handcrafted for lasting quality and gentle on sensitive skin. Shine on, from dawn till dusk.
• •Headline: Affordable Luxury, Enduring Style. Body: Why choose between quality and price? Seona offers impeccably crafted crystal earrings that blend timeless design with everyday practicality. Hypoallergenic, waterproof, and always stunning. Invest in your shine.