Brand Tone

aspirational and sophisticated, also informative and professional. It communicates with authority and confidence in its design and quality, avoiding overly colloquial or humorous language. The tone seeks to inspire and educate the customer about the value of author design and quality materials, creating a sense of exclusivity and timelessness.

Brand Values

• •Design Excellence
• •Quality and Durability
• •National Production
• •Exclusivity and Sophistication
• •Warmth in Modernity

Best Practices

• •Prioritize "Design" and "Quality": Every piece of copy, from a product description to a social media post, should reinforce the core values. Use words like "diseño," "calidad," "atemporal" (timeless), "artesanal," and "materiales nobles" to build a consistent semantic field.
• •Maintain a Sophisticated but Approachable Voice: The tone should be elevated but not arrogant. Write in a clean, direct, and elegant manner. Avoid overly technical jargon unless explaining a specific product benefit. The goal is to be the expert friend, not the distant institution.
• •Use Storytelling to Add Value: Don't just sell a chair, sell the concept behind it. Tell stories about the designer's inspiration, the origin of the wood, or how the piece can transform a space. This enriches the brand and justifies the premium positioning.
• •Create Visual and Textual Cohesion: Ensure that the tone of the copy is always reflected in the imagery. The sophisticated and clean language must be paired with high-quality, professional photography that conveys the same message of elegance, quality, and warmth.
• •Develop a Style Guide: Create a simple internal document that outlines the brand's tone, key vocabulary (words to use and words to avoid), and grammatical rules. This will ensure that any person creating content for Senza can maintain consistency across all platforms.

Social Perception

a high-end, premium brand associated with quality and good design. Customers who choose Senza are likely looking for furniture that is both a functional object and a statement piece. It is seen as a reliable option within the Argentinian design furniture market, valued for its aesthetics and the quality of its materials. The brand is not perceived as a mass-market or budget-friendly option.

Copy Examples

• •The Art of Rest. Introducing the "Alma" sofa. A piece where design and comfort converge. Its structure, crafted from native woods, and its high-density upholstery are an invitation to pause. Designed not just to furnish a space, but to create a home. Discover a new dimension of warmth and design. #SenzaMuebles #DiseñoDeAutor #MueblesDeDiseño #HechoEnArgentina #Sofá
• •Designs That Last a Lifetime. We create more than furniture; we create future heirlooms. Our commitment is to quality that endures and design that transcends trends. Invest in pieces made to accompany you for generations. #Senza #MueblesParaTodaLaVida #Calidad #ProduccionNacional
• •Your Space, Your Statement. True design is in the details. Our "Icono" armchair is the perfect fusion of avant-garde aesthetics and artisanal craftsmanship. Elevate your favorite corner with a piece that speaks for itself. 100% national production. Click to see the available upholstery options. #Interiorismo #Muebles #DiseñoArgentino #SenzaHome
• •The nobility of our materials. The hands of our artisans. The soul of every design. Senza. Author design, national passion. #HechoAMano #Artesanal #MueblesDeMadera
• •Subject: Why Choose Author's Design? Body: Hello [Customer Name], In a world of fleeting trends, we believe in the permanent value of design. Choosing a Senza piece means choosing a story: a story of local materials, of expert hands, and of a creative vision born in Argentina. We invite you to explore our new collection, where every line and every texture has a purpose: to transform your house into a home. Thank you for valuing design as much as we do. The Senza Team.