Brand Tone

Heartfelt & Sentimental, Appreciative & Caring, Quality-Oriented, Customer-Focused

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality Craftsmanship
• •Customer Satisfaction
• •Gift-Giving & Celebration

Best Practices

• •Lead with Emotion: Always tap into the sentimental aspect of your products. Use words that evoke feelings of love, joy, comfort, and nostalgia.
• •Focus on "Personal": Continuously highlight the customizable nature of your products and how this allows customers to create something truly unique and meaningful.
• •Emphasize Gift-Worthiness: Frame products as ideal solutions for thoughtful gift-giving for various occasions, underscoring the joy of giving and receiving something personal.
• •Maintain a Warm and Approachable Voice: Use friendly, inviting language. Avoid overly formal or technical jargon. Make customers feel like they are dealing with a caring brand.
• •Showcase Customer Stories (with permission): Incorporate snippets of positive customer reviews or user-generated content (if available and with consent) into your marketing to provide authentic social proof that aligns with your heartfelt tone.

Social Perception

High Customer Satisfaction, Trusted for Gifts, Reliable, Good Value

Copy Examples

• •Headline: Cherish Every Moment, Beautifully Captured. Body: From your favorite family photo to a heartfelt message, our personalized tiles and keepsakes turn precious memories into lasting treasures. Create yours today and keep what matters most, close. Call to Action: Personalize Your Keepsake
• •Headline: The Most Thoughtful Gifts Come from the Heart (and Sentiment House!). Body: Tired of generic presents? Surprise them with a custom-made gift that speaks volumes. Our personalized doormats, candles, and handmade chocolates are crafted with love, just for them. Call to Action: Find the Perfect Personalized Gift
• •Headline: Welcome Them Home with a Personal Touch. Body: Make their (or your!) entryway truly unique with a personalized doormat from Sentiment House. Add your family name, a beloved pet’s photo, or a warm greeting. Quality that smiles back at you, every day. Call to Action: Design Your Welcome Mat
• •Headline: Sweet Sentiments, Deliciously Delivered. Body: Say "I love you," "Thank you," or "Happy Birthday" with our exquisite handmade chocolates, presented in a personalized keepsake tin. A treat for the taste buds and a treasure for the heart. Call to Action: Shop Gourmet Personalized Chocolates
• •Headline: More Than Just Decor, It's a Feeling. Body: At Sentiment House, we believe your home should tell your story. Our handcrafted, personalized items add warmth, character, and a touch of *you* to every corner. Call to Action: Discover Your Home's Sentiment