Brand Tone

emotional, intimate, and caring

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Eternizing Memories
• •Thoughtful Gifting
• •Quality and Delicacy

Best Practices

• •Always Lead with Emotion: Every piece of copy, from a social media caption to a product description, should start by tapping into a feeling Glove, nostalgia, joy, or connection. The emotional benefit is the primary selling point.
• •Use "You" and "Your": Speak directly to the customer. Frame the product's value in terms of their story, their memories, and their relationships to make the experience personal and intimate.
• •Tell a Story: Encourage storytelling in your marketing. Use captions to describe the story behind a piece, or ask your audience to share their own. This reinforces the value of memory and connection.
• •Maintain a Warm and Accessible Vocabulary: Avoid overly formal or corporate language. Use words like "carinho" (affection), "lembran ca" (memory), "la cos" (bonds), and "eterno" (eternal) to maintain the brand's tender and caring tone.
• •Incorporate User-Generated Content Authentically: When sharing customer content, let their words and emotions take center stage. Use their captions (with permission) and frame the post around their genuine experience. This builds trust and reinforces the brand's perception as a cherished part of people's lives.

Social Perception

Customers view Sentim as a go-to source for creating meaningful and personalized gifts, perceiving it as a reliable company that delivers a deeply emotional experience and acts as a facilitator of affection and connection.

Copy Examples

• •Your love story, engraved forever. Our Duas Metades necklace is more than a piece of jewelry; it's a daily reminder of the bond you share. Personalize it with your initials and carry your love wherever you go. #Sentim #JoiasComSignificado #AmorEterno
• •This Mother's Day, give her more than a gift. Give her a memory. Our personalized photo necklace keeps her most cherished moments close to her heart. Click to create a unique piece for the most special woman in your life. #DiaDasM es #PresenteComSentimento #Sentim
• •The Soundtrack of Your Life. Turn your favorite song into a timeless piece of jewelry with our Spotify code collection. A gift that speaks volumes. #MusicaParaSempre #JoiaPersonalizada #Sentim
• •(Video shows the unboxing of a personalized necklace with a pet's photo) Text on screen: "How to make a pet mom cry with happiness." Caption: "Warning: may cause happy tears! Tag someone who needs this in their life. #PetLovers #JoiasPersonalizadas #PresentePerfeito #Sentim
• •Subject: "A new memory to cherish, [Customer Name]?" We know how much your last piece from Sentim meant to you. As your story continues to unfold, remember that we're here to help you capture every new chapter. Explore our new arrivals and find the next symbol of your journey.