Brand Tone

introspective, sophisticated, and aspirational, with a friendly and inclusive undercurrent

Brand Values

• •Self-Expression and Individuality
• •Discovery and Exploration
• •Quality and Craftsmanship
• •Inclusivity
• •Connection and Storytelling
• •Escapism and Imagination
• •Sustainability

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture and appeal to emotions and imagination, rather than just listing notes. Focus on the *experience* of the scent.
• •Maintain a Thread of Self-Discovery: Consistently link fragrances to personal journeys, storytelling, confidence, and exploring one's potential. Frame scents as tools for self-expression.
• •Highlight Inclusivity (Subtly and Directly): Reinforce the gender-neutral aspect and the "Perfume Wardrobe" concept to make everyone feel welcome. Emphasize that scent is for all individuals to define their identity.
• •Balance Sophistication with Accessibility: While the core tone is sophisticated, ensure the language remains understandable and inviting, especially on more casual platforms like TikTok. Avoid overly technical jargon.
• •Tell Stories, Don't Just Sell Products: Whether it’s the inspiration behind a scent, a customer’s experience, or the brand's philosophy, weave narratives into your copy. This aligns with the core value of fragrance as a storytelling medium.

Social Perception

Positive for Unique Scents & Discovery, Seen as Modern and Inclusive, Associated with Quality and Niche Appeal, Engaging and Relatable (on certain platforms), Good Customer Experience, Evocative and Story-Driven

Copy Examples

• •Headline: Find Your Path. Uncover Your Scent Story. Body: More than a fragrance, it's an unfolding narrative. Our Discovery Set invites you to explore 10 unique, genderless perfumes. Which chapter will you embody today? #SentierStories #ScentDiscovery
• •Instagram Caption (with an artistic image of a bottle): Pause. Inhale. Transform. Sentier is your invisible language, blurring the lines between where you are and where your dreams take you. Awaken your potential. #SentierFragrance #EvocativeScents #LuxuryReimagined
• •Product Description Snippet (for a scent like "Lost Summers"): Remember the golden hour, the endless days? Lost Summers bottles that fleeting magic. A sun-drenched citrus melts into warm amber, a whisper of distant shores. It’s not just a scent, it’s a return ticket. #SentierLostSummers #ScentedMemories #Escapism
• •Email Subject Line: Your Next Signature Scent Awaits... Email Body Preview: Tired of the ordinary? At Sentier, we believe fragrance is deeply personal. Explore our Perfume Wardrobe – curated, gender-neutral scents designed for every facet of you. Start your journey...
• •TikTok Video Concept Text Overlay: POV: You just found a perfume that *actually* feels like YOU. ✨ (Video shows someone confidently going about their day, with artistic shots of the perfume) Sound On: Uplifting, dreamy music. End Text: Sentier. Your Story. Your Scent. #Sentier #PerfumeTok #SelfExpression #NicheFragrance