Brand Tone

Creative & Expressive, Youthful & Edgy, Community-Focused, Authentic & Raw, Thematic & Evocative

Brand Values

• •Creativity
• •Community
• •Self-Expression & Individuality
• •Artistic Integrity
• •Connection (through shared feelings/experiences)

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key tone words (e.g., edgy, authentic, expressive, communal), preferred vocabulary (and words to avoid), and an example of "This, Not That" for common phrases.
• •Understand Your Core Audience: Continuously research and engage with your target demographic. Use language that resonates with them authentically, reflecting their slang, interests, and communication style without pandering.
• •Storytelling Around Themes: Leverage the brand's unique approach of themed collections. Ensure all copy related to a specific collection (product descriptions, social posts, ads) consistently reflects the chosen theme and associated feeling.
• •Consistency Across Platforms, Adaptability in Format: While the core tone should remain consistent, adapt the delivery for each platform. TikTok might be more informal and trend-driven, while an email newsletter could be slightly more descriptive, but both should still feel distinctly "Sentient."
• •Infuse Visuals and Copy with Shared Aesthetics: Ensure the copy complements the visual identity. If the visuals are raw and urban, the copy should echo that rawness and not feel overly polished or corporate. The synergy between visuals, music choices, and text is key for SNT.

Social Perception

Niche Appeal, Emerging Brand, Positive (among its audience), Authentic & Relatable (to its target)

Copy Examples

• •THE 'MEMENTO MORI' TEE IS HERE. Embrace the now. Live louder. This isn't just a tee, it's a statement. Limited run for those who get it. Tap to shop & join the SNT wave. #SentientOfficial #MementoMori #StreetwearCulture #PerthStyle #SNT
• •Chaos & creativity. Just another day at SNT. Our new 'REALITY SUCKS' collection is built from moments like these. What reality are you creating? 🔥 #SNTOfficial #RealitySucks #CreativeExpression #PerthArt #StreetFashion #BehindTheScenes
• •Subject: You're Invited: SNT EVENT_01 - Connect & Create. Yo SNT Fam, The wait is over. We're officially launching SNT Events – a space for our community to connect, vibe to good music, and celebrate creative expression. First up: [Event Name & Details]. Expect live music, exclusive merch, and a chance to hang with the SNT crew. Let's make some noise. RSVP link in bio. See you there. - The SNT Team
• •SNT 'RECOGNISE' HOODIE: More than just fabric. This is your armor for the everyday. Crafted for comfort, designed to speak when you don't. Part of the 'RECOGNISE' collection – a nod to seeing things as they are, and still choosing your own path. Soft-touch cotton, relaxed fit, screen-printed SNT insignia. Wear your thoughts. #SentientOfficial #Recognise #StreetwearEssentials #HoodieSeason
• •Lost in the static. Found in the art. Fueling the next SNT drop with raw vibes and unfiltered expression. This is the energy. 🌐 #SentientClothing #SNTInspo #ArtIsLife #StreetCulture #CreativeChaos