Brand Tone

Elegant & Luxurious, Authentic & Artisanal, Sensorial & Evocative, Nurturing & Ethical, Sophisticated & Cultured.

Brand Values

• •Artisanship & Tradition
• •Natural Ingredients & Purity
• •Female Empowerment & Social Responsibility
• •Sensory Experience & Well-being
• •Authenticity & Heritage
• •Elegance & Beauty

Best Practices

• •Embrace Sensory Language: Use rich, evocative words that appeal to sight, smell, and touch. Describe textures (silken, velvety), scents (symphonic fusion, delicately flowery, woody core), and the overall experience (sensorial journey, tranquil escape).
• •Weave in the Heritage Story: Subtly integrate elements of the brand's origin, the inspiration from Oriental bathing rituals, and the Lebanese craftsmanship. This adds depth and authenticity.
• •Highlight Natural Ingredients & Artisanship: Emphasize the "handcrafted," "artisanal," "natural," and "pure essential oils" aspects to reinforce quality and luxury. Mention the traditional methods where appropriate, like air-drying soaps.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly technical jargon. The language should be refined, graceful, and aspirational, reflecting the premium nature of the products.
• •Communicate Values Consistently: Gently remind the audience of the brand's commitment to social responsibility and female empowerment. This can be done through phrases like "consciously crafted," "empowering artisans," or by sharing the impact of their initiatives.

Social Perception

A Luxury Niche Brand, Ethically Conscious, Authentic and Story-Driven, Provider of High-Quality, Effective Products, Aspirational

Copy Examples

• •Headline: Rediscover the Art of Bathing. Our Handcrafted Soaps. Your Sanctuary. Body: Immerse yourself in the ancient bathing rituals of the Orient. Each Senteurs d'Orient soap is meticulously handcrafted in Lebanon, a tribute to centuries of tradition and the purest natural essences. Experience a lather that not only cleanses but transports.
• •Headline: Elegance, Handcrafted. Ethics, Empowered. Body: Senteurs d'Orient is more than luxury; it's a promise. A promise of a sublime sensory journey with our exquisite bath and body treasures, and a commitment to empowering the talented women artisans of Lebanon who pour their skill into every creation. Indulge consciously.
• •Headline: Unveil Your Radiance. The Secret Lies in Oriental Botanicals. Body: Our Fleurs d'Oasis The Oil is a whisper of the Orient's most cherished floral secrets. A symphonic blend of 8 plant-based oils and 14 essential oils, it nourishes deeply, leaving skin silken and hair luminous. Let nature's luxury embrace you.
• •Headline: The Soul of the Orient, Captured in a Bar. Body: From the vibrant souks to the serene hammams, Senteurs d'Orient channels the spirit of the East. Our Ma'amoul soaps, inspired by traditional Lebanese pastries, are a feast for the senses, blending rich heritage with artisanal craftsmanship for an unparalleled bathing experience.
• •Headline: More Than a Scent. A Ritual. A Story. Body: Each Senteurs d'Orient creation is an invitation to pause and indulge. Infused with precious essential oils and crafted with passion, our products transform your daily routine into a cherished ritual of well-being, echoing the timeless traditions that inspire us.