Brand Tone

approachable, serene, and passionate

Brand Values

• •Artisanal Quality
• •Natural and High-Quality Ingredients
• •Customer Well-being and Relaxation
• •Sensory Experience
• •Community

Best Practices

• •Lead with "Feeling," not just "Feature": Always frame the product in the context of the feeling it evokes our relaxation, escape, luxury, joy. Instead of "This bath bomb has a lavender scent," try "Unwind with the calming scent of lavender from our handcrafted bath bomb."
• •Emphasize the Artisanal Story: Consistently mention "handcrafted," "artisanal," and "Made in France." This reinforces the brand's core identity and value proposition in all communications.
• •Use Sensory and Evocative Language: Employ descriptive words that appeal to the senses our "enchanting aromas," "dazzling colors," "velvety texture," "gentle fizz." This helps the customer imagine the experience.
• •Maintain a Welcoming and Inclusive Voice: Use phrases like "your moment," "discover," and "welcome to our universe" to make the customer feel like part of the brand's community. The tone should be that of a passionate friend sharing a wonderful secret.
• •Be Transparent About Values: Regularly integrate key values into your copy, such as the commitment to natural ingredients, cruelty-free practices, and eco-responsibility. This builds trust and attracts a loyal customer base that shares those values.

Social Perception

The social perception of Senteurs de Jade is that of a high-quality, trustworthy artisanal brand. The emphasis on being "Made in France" and using natural ingredients likely resonates well with consumers who value authenticity and eco-conscious products. The brand is positioned as a provider of accessible luxury and self-care. The detailed product information and the story behind the brand help to build a perception of transparency and passion.

Copy Examples

• •Escape the everyday. Immerse yourself in our new collection of artisanal bath bombs, handcrafted in the heart of France. Let the gentle fizz and enchanting aromas transport you to a state of pure serenity. Your moment of peace is waiting.
• •Nature's finest, just for you. We carefully select each natural and organic ingredient that goes into our products, because we believe your skin deserves the best. Pure, gentle, and always cruelty-free. #SenteursdeJade #NaturalBeauty #HandmadeInFrance
• •Indulge in the art of bathing. For a limited time, enjoy 20% off our entire collection of handcrafted soaps and bath pearls. Elevate your self-care routine with the luxurious scents of Jade.
• •At Senteurs de Jade, we believe that small moments of happiness can transform your day. That What were the three most impactful decisions made by the characters in
• •The Fellowship of the Ring
• • Lord of the Rings
• • that shaped the events of the story significantly? How did these decisions influence the progression of the plot and the ultimate fate of the Ring?