Brand Tone

inspirational, serene, and educational

Brand Values

• •Holistic Well-being
• •Authenticity & Transparency
• •Naturalness
• •Efficacy
• •Community

Best Practices

• •Lead with Emotion, Support with Science: Always start by describing the feeling or emotional benefit (e.g., "find your calm," "awaken your energy"). Then, briefly mention the science or the specific ingredients (aromachology, stone properties) that deliver this benefit to build credibility.
• •Use Sensory and Evocative Language: Use words that appeal to the senses—smell, touch, and sight. Describe the scents (e.g., "floral chypre," "oriental envoutant") and the feel of the stones to transport the customer.
• •Maintain an Educational and Gentle Tone: Avoid aggressive sales language. Instead, gently guide and educate the customer about the unique benefits of the products. Frame it as an invitation to a wellness journey.
• •Incorporate "You" and "Your": Speak directly to the customer to make the experience personal. Use phrases like "Your daily ritual," "Reconnect with your emotions," and "Find what you need" to center the narrative on their well-being.
• •Weave the Values into Every Message: Consistently mention the core values—natural ingredients, vegan, made in France, and the unique combination of scent and stone. This repetition reinforces the brand's identity and promise.

Social Perception

niche, thoughtful, and modern

Copy Examples

• •Open Your Heart to Serenity. Let the soft, sensual notes of our Amour perfume envelop you, while the gentle energy of Rose Quartz soothes your spirit. This duo is more than a fragrance; it's a daily ritual to invite peace and self-love into your life. Are you ready to reconnect? #Sentastic #Aromachology #Lithotherapy #SelfLove
• •Find Your Center, One Breath at a Time. In a world that never stops, your well-being is essential. Our Protection box, with its comforting oriental scent and grounding Tiger's Eye stone, is designed to be your personal sanctuary. Feel protected, feel centered, feel you. Discover the power of scent and stone. CTA: Shop Your Wellness Ritual
• •Awaken Your Inner Dynamism. Feeling drained? Our Énergie box is your natural boost. A vibrant, aromatic fragrance proven to stimulate vitality, paired with a creative Apatite stone to inspire self-expression. Unleash your potential. CTA: Discover Énergie
• •A Gift For Your Emotions. Hi [Name], we believe that feeling good is a science. That's why we've fused the proven emotional benefits of active perfumes with the ancestral energy of stones. Whether you seek calm, energy, or comfort, we have a wellness ritual for you. Explore our collection and find the duo that speaks to your soul. CTA: Find My Scent
• •SENTASTIC: Perfume with a Purpose. Experience a new dimension of well-being with SENTASTIC. Each box combines a scientifically-developed active fragrance to enhance your emotional state with a beautiful gemstone necklace to balance your energy. Vegan, natural, and made in France. It's not just perfume—it's a feeling.