Brand Tone

Enthusiastic, Passionate, Fan-Centric, Informative, Direct, Occasionally Playful/Humorous, Professional (Corporate Communications)

Brand Values

• •Accessibility to Anime
• •Quality Products
• •Catering to Fans
• •Diverse Catalog
• •Localization
• •Expansion and Growth
• •Support of the Japanese Anime Industry

Best Practices

• •Know Your Audience (and Speak Their Language): Understand that the primary audience is anime fans, ranging from casual viewers to dedicated collectors. Use terminology and references they'll recognize and appreciate, but avoid being overly exclusionary if targeting newer fans. Maintain an enthusiastic and inclusive tone.
• •Prioritize Fan Excitement: Frame announcements and product descriptions in a way that generates anticipation and shares in the fans' passion for the content. Use words that convey energy and enthusiasm.
• •Be Clear and Informative: While being enthusiastic, ensure that crucial information (release dates, product contents, streaming availability) is communicated clearly and accurately. Avoid jargon where simpler terms suffice for broader understanding.
• •Balance Enthusiasm with Professionalism: Especially for company news or more serious announcements, temper the enthusiastic tone with a degree of professionalism that reflects Sentai's status as a significant distribution company. The tone on their corporate-facing communications (e.g., with AMC) differs from their direct-to-fan messages.
• •Maintain Consistency Across Platforms, but Adapt to the Medium: While the core tone should be consistent, adapt the specific execution to the platform. X (Twitter) allows for shorter, more frequent, and sometimes more playful interactions. Instagram is visual. Website copy can be more detailed. Ensure that the underlying passion and fan-centric approach are evident everywhere.

Social Perception

Sentai Filmworks is generally perceived as a key player in the North American anime market with a wide range of titles, appreciated physical media and collector's editions, a good alternative streaming service (HIDIVE), and generally safe to purchase from. However, they have faced criticisms regarding dub quality (historically), release practices (historically), customer service, shipping times/issues, and past business practices.

Copy Examples

• •🔥 Get Ready! 🔥 Your next anime obsession is HERE! We're thrilled to announce we've acquired [Anime Title], a mind-blowing adventure that will leave you breathless! Prepare for epic battles, unforgettable characters, and a story that will stick with you. Coming this [Season] to HIDIVE and home video! #NewAnime #SentaiAcquisition #[AnimeGenre]
• •Own a Piece of Anime History! ✨ The [Anime Title] Limited Edition Premium Box Set is crafted for the ultimate fan. Packed with exclusive art cards, a stunning collector's booklet, and hours of bonus content, this is the definitive way to experience the magic. Don't miss out – secure yours before it's gone forever! Shop Now!
• •Weekend binge sorted! 🍿 Dive into the world of [Anime Title], now streaming exclusively on HIDIVE! Whether you're a sub purist or a dub devotee, we've got you covered. What are you waiting for? Your adventure starts now! 👉 [Link to HIDIVE]
• •Rep your favorite series! 👕 Our new [Anime Title] apparel line just dropped! From epic tees to cozy hoodies featuring [Character Name], show off your fandom in style. As fellow fans, we made sure these designs are 🔥! Check out the full collection on our store! #AnimeMerch #SentaiStyle #[AnimeTitle]
• •HUGE SAVINGS for our awesome fans! 🎉 Our [Sale Name] is ON! Score incredible deals on Blu-rays, merch, and more from your favorite Sentai titles. This is your chance to build that dream collection without breaking the bank! Shop smart, watch more anime! Sale ends [Date]. #SentaiSale #AnimeDeals