Brand Tone

Empathetic, supportive, positive, informative, and solution-oriented; speaks as a fellow parent who understands the challenges of raising neurodivergent children.

Brand Values

• •Empathy and Lived Experience
• •Support for Neurodiversity
• •Making Daily Routines Easier
• •Building Confidence and Autonomy
• •Quality and Safety
• •Community
• •Joy and Positivity

Best Practices

• •Focus on Solutions and Benefits, Not Just Features: Tie product features back to the emotional and practical benefits for the child and parent (e.g., 'less stress,' 'more independence,' 'happier mornings').
• •Celebrate small victories and empower parents by reminding them they are doing a great job and that there are tools to help.
• •Emphasize that 'every child is unique'.
• •Reference the shared journey, as seen in their blog and social media.
• •Use a supportive and encouraging tone, focusing on positivity and solutions.

Social Perception

The brand is perceived as trustworthy, relatable, and community-oriented, providing effective solutions to real challenges faced by families with neurodivergent children. Customers see them as problem solvers with good customer service.

Copy Examples

• •Soft, effective, and designed for sensitive smiles, because every child deserves to shine.
• •Let's talk about making mornings a little brighter, one sensory-smart step at a time.
• •We know the feeling.
• •As parents ourselves.
• •Nurturing confidence, one sense at a time ✨.