Brand Tone

empathetic, supportive, and educational

Brand Values

• •Child-Centric Focus
• •Quality and Safety
• •Empowerment Through Play
• •Support for Caregivers
• •Trust and Community

Best Practices

• •Lead with Empathy
• •Focus on the Benefit, Not Just the Feature
• •Use Positive and Empowering Language
• •Keep it Simple and Accessible
• •Foster Community

Social Perception

Very positive, perceived as a trusted, authentic resource for high-quality and effective sensory products, offering excellent customer service.

Copy Examples

• •Quiet moments, happy hearts. Our new weighted buddies are here to give the coziest, most calming hugs. Designed to provide gentle, reassuring pressure, they help soothe big emotions and find that 'just right' feeling. Because every child deserves to feel safe and centered. #SensoryKids #CalmAndCozy #WeightedToy #SensorySupport #BeautifulBrains
• •A little help for their world (and your wallet)
• •For the kid who needs to chew, our Geo-Chew Necklace is a safe, stylish, and satisfying solution. Made from 100% non-toxic, food-grade silicone, it ’s the perfect outlet for oral sensory needs, helping to improve focus in the classroom or calm anxiety on the go. Durable, easy to clean, and cool enough for any kid to wear with confidence. Playtime just got a lot more focused.
• •Play With Purpose. Toys and tools that understand your child's world.
• •The world too loud? We get it. Find your quiet place. #NoiseCancelling #SensoryOverload #SensoryKidsCo #FocusUp