Brand Tone

Evocative & Sensory, Personal & Passionate, Sophisticated & Curated, Friendly & Welcoming, Playful & Modern

Brand Values

• •Sensory Experience
• •Joy & Well-being
• •Quality & Curation
• •Knowledge & Service
• •Nostalgia & Memory

Best Practices

• •Prioritize Sensory Language: Consistently use words that evoke sight, smell, touch, taste (where applicable), and sound to align with the Sensoree' name and its core mission of delighting the senses.
• •Maintain a Personal and Passionate Voice: Infuse copy with genuine enthusiasm and a personal touch, reflecting the founder's story and the brand's origin. Avoid overly corporate or impersonal language.
• •Emphasize Curation and Quality: Highlight the uniqueness and a discerning selection process of the products. Use terms like handpicked, curated, exclusive, or hard-to-find to convey the special nature of the offerings.
• •Focus on Joy and Well-being: Frame product benefits around how they make the customer feel – lifting spirits, sparking joy, providing comfort, or creating delightful moments.
• •Adapt to the Platform, but Keep Core Values: While the tone might be more playful on TikTok versus a more sophisticated tone on the website or in emails, the underlying values of sensory experience, joy, and quality should remain consistent.

Social Perception

Positive, High-Quality Niche Retailer, Knowledgeable & Approachable, Aesthetic & Enjoyable

Copy Examples

• •Headline: Awaken Your Senses. Discover Your Joy. Body: At Sensoree', we believe in the power of beautiful things to lift your spirits. Explore our curated collection of lifestyle and beauty treasures, each chosen to delight your senses and spark a little joy in your everyday. Call to Action: Explore The Collection
• •Headline: More Than Just Products, It's a Feeling. Body: Remember the scent that instantly transports you? The lotion that feels like a hug? Sensoree' is born from a passion for those moments. Discover handpicked fragrances, luxurious skincare, and unique lifestyle gems that speak to your soul. Call to Action: Find Your Next Favorite
• •Headline: Your Daily Dose of Delight. Body: Life's too short for the ordinary. Sensoree' brings you an unparalleled selection of beauty and lifestyle wonders, from hard-to-find fragrances to skin-loving formulas. Let us help you find something that truly delights your senses. Call to Action: Shop New Arrivals
• •Headline (TikTok Focus): Scent-sational finds! ✨ Body: Unbox your new obsession. From viral sensations to timeless classics, Sensoree' has the scents and self-care goodies you won't stop talking about. What delights YOUR senses today? #SensoryJoy #BeautyHaul #ShopSensoree Call to Action: Tap to Shop!
• •Headline: Curated for You, With Love. Body: Every item at Sensoree' is personally selected, driven by a lifetime of passion for health, beauty, and the simple joy of a delightful discovery. Step into a world where your senses lead the way. Call to Action: Discover Sensoree's Story