Brand Tone

Elegant & Luxurious, Nurturing & Caring, Informative & Benefit-Oriented, Aspirational & Serene

Brand Values

• •Quality
• •Self-Care & Wellness
• •Gentleness & Purity
• •Beauty & Elegance

Best Practices

• •Emphasize "Elegant Simplicity": Use clear, concise language that conveys luxury without being overly ornate or verbose. Focus on the inherent quality and benefits of the products.
• •Maintain a Nurturing and Empathetic Voice: Frame product benefits around care, wellness, and making the customer feel good. Use words like "gentle," "soothe," "protect," "rejuvenate."
• •Be Consistently Benefit-Driven: Always tie product features (e.g., "100% Mulberry Silk," "22 Momme") back to tangible benefits for the customer (e.g., "reduced hair breakage," "hydrated skin," "luxurious comfort").
• •Use Aspirational Yet Attainable Language: While a SENS NYC brand evokes luxury, the tone should remain inviting. Highlight the everyday benefits and how the products can easily elevate daily routines.
• •Ensure Visual and Textual Harmony: All copy should complement the clean, elegant, and serene visual branding seen on the website and Instagram. The language should feel as smooth and luxurious as the silk itself.

Social Perception

The brand aims to be perceived as a provider of high-quality, luxurious silk self-care items. Silk pillowcases and accessories are generally well-regarded and seen as a beneficial, albeit sometimes indulgent, item for beauty and comfort. The brand appears to be relatively new or is still building its online presence and brand recognition outside of its direct website and social media channels.

Copy Examples

• •Indulge in Nightly Rejuvenation. Experience the SENS NYC difference. Our 100% Mulberry silk pillowcases transform your sleep into a beauty ritual, kind to your skin and hair. Wake up refreshed, radiant, and ready.
• •Gentle Care, Luxurious Feel. Your hair and skin deserve a touch of SENS NYC silk. Naturally hypoallergenic and incredibly smooth, our accessories protect, pamper, and preserve your natural beauty.
• •The Secret to Your Best Beauty Sleep. Discover SENS NYC. From lustrous pillowcases to chic hair ties, envelop yourself in the pure luxury of Grade 6A Mulberry silk and awaken your senses.
• •Gift the Glow of Silk. Perfect for brides, new moms, or a well-deserved treat for yourself. SENS NYC silk accessories are a timeless expression of care and elegance.
• •Wake Up to Smoother Hair & Skin. Tired of bedhead and sleep creases? SENS NYC’s 22 Momme silk pillowcases reduce friction, helping your hair and skin retain their natural moisture and smoothness, night after night.