Brand Tone

Empowering, Proud & Bold, Passionate, Inclusive/Representational

Brand Values

• •Empowerment of Female Riders
• •Representation
• •Passion for Motorcycling
• •Individuality & Self-Expression
• •Quality/Comfort

Best Practices

• •Maintain an uplifting, strong, and affirmative tone that reflects boldness.
• •Ensure inclusivity and authenticity, especially when highlighting representation.
• •Consistently echo the brand's core message of empowerment and representation in every piece of copy.
• •Focus on quality and comfort, subtly emphasizing the durability and feel of the apparel.
• •Encourage individuality and self-expression through the brand's apparel.

Social Perception

A brand that understands and supports female riders, particularly Afro-Latina riders, providing apparel that reflects their identity and passion for motorcycling.

Copy Examples

• •Tag a sister rider who needs this!
• •Discover our latest collection inspired by the spirit of the ride.
• •Be Represented.
• •Softer than your average t-shirt with the right amount of stretch...comfortable, flattering.
• •Every piece of copy should echo this.