Brand Tone

Spiritual, Guiding, Nurturing, Esoteric, Authoritative, Calm, Insightful, Empowering. The voice is that of a wise mentor or spiritual teacher.

Brand Values

• •Spiritual Evolution
• •Connection with Nature
• •Self-Mastery and Empowerment
• •Holistic Healing
• •Authenticity

Best Practices

• •Use the "Guiding Mentor" Voice: Always write from a place of wisdom, authority, and gentle guidance. Use phrases like "I am honored to support you," "Your journey is supported here," and "Allow us to guide you."
• •Incorporate Esoteric Keywords Naturally: Seamlessly integrate the brand's core terminology (e.g., ascension, vibrational medicine, multi-dimensional, psychospiritual, archetypes, consciousness) to reinforce the brand's expertise and attract the target audience.
• •Emphasize Empowerment and Self-Responsibility: Frame the products and services not as "cures," but as "tools" or "support" that help the individual do their own inner work. Use active, empowering verbs like reclaim, become, align, elevate, and connect.
• •Connect Everything Back to Nature: Consistently reference "Nature's Medicine," "Mother Earth," and the healing power of plants. This reinforces the brand's foundational value and differentiates it from more abstract spiritual brands.
• •Maintain a Calm and Nurturing Tone: Avoid aggressive sales language, hype, and urgency. The tone should feel like a calm, reassuring conversation that inspires trust and introspection, reflecting a "river moving in you, a joy."

Social Perception

Senses of the Soul is perceived as a highly specialized, niche brand, deeply intertwined with the personal brand of its founder. Within its niche, it is viewed as a credible and profound source of wisdom. Outside its niche, the esoteric language can be a barrier. Overall, the brand is respected for its dedication to a specific spiritual path, serving a dedicated community seeking deep spiritual growth and healing.

Copy Examples

• •Feeling the call for something deeper? Your journey into higher consciousness is unique, but you don't have to walk it alone. Discover our Ascension Essences, crafted from Nature's Medicine to support and illuminate your path. Begin your soulful evolution with us. #SensesOfTheSoul #SpiritualAwakening
• •Align Your Spirit with Every Sip. Our "Aligning Teas" are more than just a warm beverage; they are a daily ritual of connection. Each blend is intentionally created with organic herbs that help you release energetic blockages and attune to your inner wisdom. Nourish your body, quiet your mind, and speak to your soul.
• •November 2025 Ascension Forecast: The Great Awakening of the Heart. This month, the collective is being called to integrate profound heart-centered energies. In this forecast, I channel the key themes, challenges, and opportunities for your multi-dimensional journey. Learn how to navigate these powerful shifts and align with your highest purpose.
• •From Personal Healing to Planetary Evolution. Senses of the Soul was born from a deep healing journey. Samantha Orthlieb, Master Herbalist, discovered that true wellness begins when we listen to the whispers of our soul and the wisdom of the Earth. Our mission is to provide you with the tools—from vibrational essences to spiritual mentoring—to heal your own wounds, reclaim your power, and become a conscious co-creator in this new paradigm of Love and Light.
• •Are you ready to become a Soul Wisdom Keeper? Our "Soul Full" Self Mastery Portal is now open. This is not just a course; it is a transformative journey into the depths of your spiritual skill set. Deepen your intuition, master your energy, and express your true purpose. Link in bio to elevate your consciousness. #SelfMastery #SpiritualGrowth #AgeOfAquarius