Brand Tone

Informative, trustworthy, accessible, and community-focused.

Brand Values

• •Accessibility/Affordability
• •Efficacy and Quality
• •Customer-centricity
• •Education
• •Holistic Approach to Beauty

Best Practices

• •Maintain a clean and bright aesthetic in visual content, mirroring the website's design.
• •Focus on clear, concise, and informative product descriptions, including ingredients and usage instructions.
• •Encourage and showcase customer reviews to build trust and social proof.
• •Create educational content (blog posts, videos) about K-Beauty principles, skin types, and specific skincare concerns relevant to the German market.
• •Actively engage with customers on social media, fostering a sense of community and responding to inquiries promptly.

Social Perception

A trusted and accessible source for authentic K-Beauty products in Germany, known for providing informative content and fostering a sense of community among skincare enthusiasts.

Copy Examples

• •"Discover your perfect K-Beauty routine! We offer a wide selection of authentic Korean skincare at fair prices in Germany."
• •"Hyperpigmentation getting you down? Check out our latest blog post for tips and product recommendations for a brighter, more even complexion."
• •"New In: The latest must-have serum from [Brand Name]! Packed with [Key Ingredient] to hydrate and revitalize your skin."
• •"Don't just take our word for it! See what our customers are saying about [Product Name]."
• •"Your skin type is unique! Take our quick quiz to find the K-Beauty products that are right for you."