Brand Tone

Authoritative and Passionate Expert

Brand Values

• •Authenticity
• •Craftsmanship
• •Exclusivity
• •Customer Trust

Best Practices

• •Embrace the "Sensei" Persona: Use confident, knowledgeable, and precise language. Your copy should educate and guide the customer, reinforcing that they are dealing with experts.
• •Prioritize "Authenticity" and "Craftsmanship": Always use words like "authentic," "genuine," "imported from Japan," "custom-built," and "meticulously refinished" to reinforce your core values.
• •Speak the Enthusiast's Language: Use correct technical terms (e.g., "stepped lip," "PCD," "forged," "three-piece"). This builds credibility and shows you are an organic part of the culture, not just a retailer.
• •Let Visuals Lead, Supported by Copy: Your products are highly visual. Use elite photography and let the copy be concise and impactful. The words should add context and value—like history, rarity, or the specific custom work done—that the image alone cannot convey.
• •Justify the Premium Price Through Value: Avoid talking about being "cheap." Instead, focus copy on why the price is what it is: rarity, the quality of craftsmanship, the investment in authenticity, and the superior service provided. This aligns with the brand’s stated principle of not lowering standards for price.

Social Perception

Respected High-End Specialist

Copy Examples

• •Mastered to perfection. This set of Work Meister S1s was built to order with a custom brushed face and a mirror-polished stepped lip. True craftsmanship is in the details. Ready to build your dream set? Tap the link in our bio for a quote. #Sensei6 #WorkWheels #MeisterS1 #BuiltToOrder #JDM
• •An authentic piece of JDM history. This is a rare, original set of Nismo LMGT4 wheels, imported directly from Japan. Forged for performance and timeless in design, these are the ultimate wheels for any Nissan enthusiast. Specs: 18x9.5 +12 5x114.3. Condition is meticulously documented in photos. Authenticity guaranteed.
• •Your Vision, Built by the Masters. Don't settle for off-the-shelf. At Sensei 6, we specialize in building and refinishing iconic Japanese wheels to your exact specifications. From custom finishes to re-barreling, our attention to detail is second to none. Get a quote on your dream build today.
• •The Standard for Authentic JDM Wheels. Specializing in new, used, and built-to-order wheels from Japan's most iconic brands. Quality and authenticity, delivered.
• •Inside: Freshly Landed Rare JDM Wheels & Restocks