Brand Tone

Aspirational, serene, sophisticated, calming, evocative, friendly, approachable, elegant, descriptive, sensory

Brand Values

• •Quality
• •Ambiance
• •Wellness
• •Craftsmanship
• •Home Comfort
• •Self-Care

Best Practices

• •Use Sensory Language: Always describe the scents and the mood they create. Use evocative adjectives that appeal to feelings of comfort, luxury, and calm (e.g., "enveloping," "crisp," "soothing," "radiant"). This helps bridge the gap of selling fragrance online.
• •Focus on the "Why," Not Just the "What": Instead of just saying "This is a sandalwood candle," explain why a customer would want it: "For moments when you need to feel grounded and centered, our Sandalwood & Cedar candle offers a warm, woody embrace."
• •Maintain a Consistent Voice of Sophisticated Calm: All copy, from social media captions to error messages, should reflect the brand's serene and elegant tone. Avoid jarringly casual phrases or overly aggressive sales language.
• •Incorporate a Wellness Narrative: Consistently tie the products to self-care, mindfulness, and the creation of a personal sanctuary. Use phrases like "your daily ritual," "unwind and recharge," and "create your calm."
• •Be Authentic and Personable: Share behind-the-scenes content and stories about how scents are developed. When engaging with customers, respond with warmth and gratitude. This humanizes the brand and builds a loyal community.

Social Perception

Provider of high-quality, aesthetically pleasing home fragrance products; associated with moments of relaxation and "me-time"; offers a luxury experience at an accessible price point; seen as genuine and attentive fostering a friendly and connected community.

Copy Examples

• •Welcome tranquility. Our new White Tea & Ginger candle is a gentle invitation to slow down. Crisp, calming notes designed to quiet the noise and elevate your space. Light it up and let the day melt away. #SenseTheMoment #HomeSanctuary #NewScent
• •Craft Your Atmosphere. The Earth Collection from Sense Candle Co. features three grounding scents designed to connect you with nature and center your spirit. Discover your new signature scent.
• •Your home is your haven. Make it feel like one. At Sense Candle Co., we hand-pour every candle with natural waxes and exquisite fragrances to transform your space and soothe your soul. Click to explore our scents and find your calm.
• •Hello [Name], we believe every day deserves a moment of peace. That's why we pour our hearts into creating scents that do more than just smell good—they create a feeling. Whether you're unwinding after a long day or setting the mood for a quiet morning, let us help you make your home a true sanctuary. As a thank you for being part of our community, enjoy 15% off your next order with code: SERENITY15.
• •An invitation to pure relaxation. This timeless blend of calming lavender and gentle chamomile is your perfect companion for quiet evenings and restful nights. Hand-poured with 100% natural soy wax for a clean, peaceful burn. Let the soft, floral aroma envelop you in a blanket of calm and prepare your mind for deep serenity. *Notes: French Lavender, Roman Chamomile, Vanilla Bean.*