Brand Tone

Artisanal & Passionate, Authentic & Transparent, Natural & Nurturing, Eco-Conscious & Responsible, Friendly & Approachable, Knowledgeable & Informative

Brand Values

• •Natural Purity: Using fresh, mainly plant-derived ingredients, free from harmful chemicals.
• •Artisanal Craftsmanship: Valuing handmade quality and traditional soap-making techniques.
• •Well-being: Creating products that are healthy for the skin and contribute to overall wellness, incorporating aromatherapy.
• •Sustainability & Eco-Friendliness: Commitment to zero-waste, wild-harvesting ingredients responsibly, using eco-certified raw materials, and prioritizing local Quebec suppliers.
• •Authenticity & Transparency: Being open about their process, ingredients, and family-oriented business story.
• •Customer Focus: Aiming to improve customer experience and valuing customer feedback. They also state their products are tested on Guy, the owner, not animals.
• •Local Pride: Emphasizing 'fait à la main au Québec' (handmade in Quebec) and supporting local producers.

Best Practices

• •Embrace Storytelling: Weave in the brand's origin, the passion behind the products, and the connection to Quebec's natural bounty. Share the 'why' behind Senseaura.
• •Highlight Natural & Artisanal Qualities Consistently: Use descriptive words that evoke nature, purity, craftsmanship, and sensory experiences (e.g., 'hand-poured,' 'wild-harvested,' 'botanical infusion,' 'aromatherapeutic').
• •Maintain a Warm, Authentic, and Slightly Educational Voice: Speak directly to the customer as a knowledgeable friend who genuinely cares about their well-being and the environment. Explain the benefits of ingredients and processes simply.
• •Visually Align Copy with Imagery: Ensure that the tone of the copy is reflected in the brand's visual presentation (which is currently well-aligned with natural, clean, and artisanal aesthetics).
• •Prioritize Transparency and Values: Always be upfront about ingredients, sourcing (especially local), and eco-commitments. Let these core values shine through in all communications.

Social Perception

High Quality & Effective, Trustworthy & Authentic, Eco-Friendly & Ethical, Artisanal & Unique, Associated with Wellness and Self-Care

Copy Examples

• •Headline: Rediscover Your Skin's Natural Radiance. Body: At Senseaura, we pour passion and Quebec's purest botanicals into every bar. Experience the gentle touch of our handcrafted soaps, made the traditional way for a truly nourishing cleanse. Your skin will thank you.
• •Headline: From Our Forest to Your Home. Body: We believe in the power of nature. That’s why we wild-harvest fresh Quebec ingredients like Labrador Tea and conifer shoots, blending them with pure essential oils to create soaps that soothe your senses and care for your skin. Feel the Senseaura difference.
• •Headline: More Than Soap, It's a Daily Ritual of Wellness. Body: Elevate your daily cleanse with Senseaura. Our artisanal soaps are a sensory journey, crafted with 100% pure essential oils and natural ingredients to not only clean but also hydrate and uplift. Embrace a moment of pure, natural indulgence.
• •Headline: Kind to Your Skin, Kind to Our Planet. Body: Our commitment is simple: create beautiful, effective skincare that’s good for you and gentle on the Earth. Handmade in Quebec with a zero-waste goal, our natural soaps are a choice you can feel great about, inside and out.
• •Headline: The Secret to Naturally Happy Skin? It's in Our Hands. Body: Since 2014, our family has been dedicated to Karen's dream: crafting exceptional natural soaps. We meticulously choose each ingredient for its benefits, ensuring every Senseaura product is a testament to artisanal quality and our love for pure, effective skincare.