Brand Tone

Informative & Educational, Practical & Solution-Oriented, Accessible & Value-Conscious, Friendly & Engaging (on social media), Quality-Oriented

Brand Values

• •Efficacy and Practicality
• •Well-being and Hygiene
• •Customer Satisfaction
• •Quality
• •Innovation
• •Sustainability (emerging)
• •Accessibility

Best Practices

• •Prioritize Clarity and Practicality: Ensure the language clearly communicates the product's purpose and benefits. Focus on how Sensaodor solves a customer's need for a pleasant and hygienic environment.
• •Emphasize Quality and Expertise: Subtly weave in mentions of their perfumery expertise (e.g., "expertly blended," "inspired by Grasse") to reinforce the quality of the fragrances without sounding elitist.
• •Maintain an Educated yet Accessible Voice: Share knowledge about scents and their effects in a way that is easy for everyone to understand. Avoid overly technical jargon. Use the blog as a primary channel for this.
• •Be Solution-Oriented: Frame products as solutions to common problems (e.g., "eliminate pet odors," "create a relaxing bedroom," "freshen your workspace").
• •Infuse Warmth and Approachability: While professional, the tone should still feel friendly and welcoming, aligning with a brand that cares about well-being and customer satisfaction. This can be amplified in social media and customer interactions.

Social Perception

Positive for Product Quality & Scent, Good Customer Service, Versatile Product Range, Professional & Home Use

Copy Examples

• •Headline: Transform Your Space with Lasting Scents. Discover Sensaodor. Body: Tired of fleeting fragrances? Sensaodor offers professionally crafted air fresheners and olfactory solutions designed for home and business. Experience rich, enduring aromas that elevate your environment. Quality you can smell, value you'll appreciate.
• •Headline: Breathe Easy: Hygienic & Aromatic Solutions by Sensaodor. Body: At Sensaodor, we believe in the power of scent for well-being. From our odor eliminators to our carefully formulated ambientadores, find practical, effective ways to create a fresh, clean, and inviting atmosphere for everyone – even your pets!
• •Headline: The Scent of Andalusia, Crafted for You. Body: Inspired by tradition, perfected by experts. Our Sensaodor "Ville de Grasse" collection brings you exclusive fragrances developed by perfumers trained in the heart of French perfumery. Indulge in sophisticated scents for a touch of everyday luxury.
• •Headline: More Than Just a Scent: It's a Sensaodor Experience. Body: Why do certain aromas uplift your mood or bring back memories? Explore our blog for insights into the world of olfaction, and find the perfect Sensaodor fragrance to create your desired ambiance, from energizing citrus to calming lavender.
• •Headline (Promotional): Stock Up on Serenity! Save on 5L Sensaodor Favorites. Body: Create a consistently welcoming atmosphere without breaking the bank. Our popular 5-liter air fresheners are perfect for businesses and scent-loving homes. Practical, long-lasting, and now at an even better value!