Brand Tone

Aspirational and serene, evoking calm and tranquil beauty. Authentic and story-driven, emphasizing handmade craftsmanship. Earthy and natural, reflecting materials used. Appreciative and respectful of Balinese culture and artisans.

Brand Values

• •Artisanal Craftsmanship: Celebration of traditional Balinese handicraft and unique, handcrafted art.
• •Ethical Empowerment: Supporting local artisans, particularly women, through fair wages and good working conditions.
• •Sustainability: Commitment to slow fashion using fast-growing, sustainably harvested rattan.
• •Cultural Connection: Bridging global customers with Balinese culture through design, materials, and stories.
• •Community: Fostering a sense of community among artisans, brand, and customers.

Best Practices

• •Always connect the product back to the core values; sell a piece of Bali, a story of empowerment, and a commitment to sustainability.
• •Incorporate words that evoke the feelings of Bali and the brand's tone: serene, tranquil, sun-kissed, natural, woven, soulful, wander, earthy, golden hour, gentle.
• •Whenever possible, put the artisans at the forefront by sharing their stories, skills, and the impact the partnership has to humanize the brand.
• •Briefly explain why rattan is a sustainable choice and what 'slow fashion' means to inform the customer and reinforce the brand's conscious positioning.
• •Ensure the tone of the copy always matches the calm, natural, and high-quality aesthetic of the photography; words and images should transport the customer to the serene world of Senja.

Social Perception

Perceived as high-quality and beautiful. Authentically Balinese, genuinely connected to the culture and artisans. Ethical and trustworthy, with transparent production processes. An aspirational lifestyle brand, purveying a bohemian, well-traveled, and eco-conscious image.

Copy Examples

• •Image: A close-up shot of the intricate weaving on a rattan bag, held against a backdrop of a Bali sunset. Copy: Where the sun meets the sea, a story is woven. This is Senja. Each of our bags is a piece of Bali, handcrafted with patience and generations of skill by our artisan partners. Carry more than a bag; carry a moment of tranquil beauty. #SenjaBalico #HandmadeInBali #SlowFashion
• •Senja means sunset in Indonesian that magical, fleeting moment of beauty we fell in love with in Bali. We wanted to share that feeling with the world. That s why we partner with local artisan families, ensuring that every stitch supports their community and preserves their incredible craft. Your Senja piece isn't just an accessory; it's a promise of ethical empowerment and timeless design.
• •Subject: From Bali, With Love: Our New Collection Has Arrived. Body: Feel the warmth of the Bali sun and the soul of its artisans. Our new collection is a tribute to the island's natural textures and timeless spirit. Discover pieces handcrafted to last, designed to wander, and made to empower. Explore the collection and find the story you'll carry.
• •Image: A video showing an artisan weaving a bag, smiling. Headline: Wear Your Values. Primary Text: Fashion can be beautiful and responsible. Our rattan bags are made from sustainable materials and handcrafted by talented women artisans in Bali who receive a fair wage for their skill. Choose a bag that empowers communities and protects our planet. Shop Senja.
• •Product Name: The Ubud Round Rattan Bag. Description: Inspired by the artistic heart of Bali, the Ubud bag is a masterpiece of natural craftsmanship. Woven from sustainably harvested rattan and lined with traditional batik fabric, no two bags are exactly alike. Its classic round silhouette and durable design make it the perfect companion for sunny days and city adventures. Handmade with purpose, designed to be loved for a lifetime.