Brand Tone

supportive, empathetic, trustworthy, and informative.

Brand Values

• •Independence
• •Safety
• •Well-being & Quality of Life
• •Support & Care
• •Trust & Reliability
• •Education
• •Community

Best Practices

• •Always Prioritize Empathy: Write from the perspective of the senior or their caregiver. Understand their challenges, needs, and aspirations. Use language that shows you understand and care.
• •Focus on Benefits, Not Just Features: Explain how a product or service improves quality of life, enhances safety, or promotes independence, rather than just listing its technical specifications.
• •Use Clear, Simple, and Respectful Language: Avoid jargon, overly technical terms, or condescending language. Ensure text is easy to read and understand (e.g., larger font sizes if possible on web, clear sentence structure).
• •Maintain a Positive and Empowering Voice: Frame challenges as surmountable with the right support and products. Focus on what seniors *can* do and how Senior.com can help them achieve their goals.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should be recognizably Senior.com – supportive, informative, and trustworthy. Create a simple style guide if needed.

Social Perception

Senior.com is generally perceived as a specialized and helpful resource for seniors and caregivers, offering a wide range of necessary products. They are seen as a knowledgeable authority in the senior care product space. Many customers appreciate the product selection, competitive pricing, and the availability of customer support. The A+ BBB rating and longevity in the business contribute to a perception of trustworthiness.

Copy Examples

• •Headline for Mobility Products: "Step Forward with Confidence: Your Journey to Independence Starts Here."
• •Facebook Post about Bathroom Safety: "Create a safer sanctuary. Our easy-to-install bathroom aids help you maintain privacy and dignity, worry-free. Explore solutions designed for your peace of mind. #SeniorSafety #IndependentLiving"
• •Email Subject Line for Caregivers: "Expert Tips & Tools: Supporting Your Loved One's Comfort and Well-being."
• •Product Description Snippet (for a lift chair): "Rise, relax, and reclaim your comfort. This thoughtfully designed lift chair offers gentle assistance and plush support, making every day easier and more enjoyable."
• •Website Banner for Customer Support: "Questions? We're Here to Help. Chat with our caring Product Specialists today for personalized guidance. Call us at 1-888-871-3399."