Brand Tone

empowering, playful, educational, and reassuring.

Brand Values

• •Sexual Wellness & Empowerment
• •Pleasure & Fun
• •Quality & Safety
• •Trust & Discretion
• •Openness & Education
• •Connection & Reconnection

Best Practices

• •Always Empower, Never Shame: Frame all communication to make individuals feel confident and positive about their sexuality and choices. Avoid language that could be perceived as judgmental or clinical in a cold way.
• •Balance Playfulness with Reassurance: While the tone can be fun and cheeky, always underpin it with messages of safety, quality (Invima approved), and discretion to build and maintain trust.
• •Educate Gently and Openly: Provide informative content (like blog posts or product guides) that answers questions and demystifies sexual wellness topics in an accessible, friendly, and non-intimidating manner.
• •Use Inclusive and Positive Language: Speak to "women and couples" or "individuals," focusing on shared joy, confidence, and wellbeing. Emphasize benefits like connection, pleasure, and self-care.
• •Maintain a Consistent Voice of "Caring Expertise": Position the brand as a knowledgeable friend or guide in the world of intimacy – one that offers quality, approved products and understands the importance of both fun and wellbeing. Highlight "conscious pleasure" and the idea that "pleasure is also cared for."

Social Perception

Positive for Product Quality & Discretion, Seen as a Solution Provider, Trustworthy (due to approvals and discretion), Playful and Modern, Helpful and Supportive, Some Mixed Perceptions on Specific Product Efficacy.

Copy Examples

• •Headline: Rediscover Your Spark. Consciously. Body: At Sen Intimo, we believe pleasure is a vital part of your wellbeing. Explore our range of thoughtfully crafted intimate products, designed to help you reconnect, explore, and celebrate your sensuality with confidence and joy. Because taking care of your pleasure is taking care of you.
• •Headline: Less Taboo, More Ooh-la-la! Body: Curious about how to make your intimate moments even better? Our Sensual Blog and friendly experts are here to guide you. From choosing the perfect lubricant to playful new ideas, let's explore together. It's fun, it's safe, and it's all about your happiness.
• •Headline: Your Secrets are Safe with Us. Your Pleasure Isn't. Body: We get it, privacy matters. That's why every Sen Intimo order arrives in discreet, unmarked packaging. So you can explore a world of sensation with complete peace of mind. Quality, safety, and your confidence are our promises.
• •Headline: Unleash the Fun! (Seriously, It's Doctor-Approved Fun). Body: Dive into our collection of Invima-approved intimate cosmetics! Whether you're looking for silky smooth sensations, delicious flavors, or a little extra zing, Sen Intimo has something to make you smile. Cruelty-free, quality ingredients, and a whole lot of joy, bottled.
• •Headline: Beyond the Physical: Intimacy as a Shared Journey. Body: Sen Intimo is more than just products; it's an invitation to deepen connections. Our sensual oils and lubricants are created to enhance touch, ignite complicity, and transform intimate moments into conscious experiences of shared pleasure and wellbeing.