Brand Tone

caring, reassuring, and straightforward

Brand Values

• •Accessibility
• •Simplicity
• •Connection
• •Independence
• •Safety

Best Practices

• •Understand Your Audience Deeply: Always write with the senior user (and often their concerned family members) in mind. Use language they understand and address their specific needs and potential anxieties about technology.
• •Prioritize Clarity and Simplicity: Avoid jargon, slang, or overly complex sentence structures. Use straightforward vocabulary. Get to the point quickly and clearly explain the benefits.
• •Emphasize Benefits, Not Just Features: Instead of just saying "large buttons," explain the benefit: "Large, easy-to-press buttons make dialing effortless, even for those with visual impairments or dexterity challenges."
• •Maintain a Reassuring and Supportive Voice: Acknowledge that some seniors may find technology daunting. Your copy should be encouraging and highlight how Senifone makes it easy and safe. Use words that convey security, reliability, and care.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the caring, reassuring, and straightforward tone should be evident. This builds trust and brand recognition.

Social Perception

thoughtful and practical brand

Copy Examples

• •Headline: Stay Connected, Simply and Safely. Body: Introducing Senifone – the mobile phone designed with seniors in mind. Large buttons, clear sound, and an easy-to-use menu mean staying in touch with loved ones has never been simpler. Plus, with our one-touch SOS button, help is always at your fingertips. Experience the peace of mind that comes with a phone made for you.
• •Social Media Post: Worried about complex smartphones? Senifone offers a refreshingly simple way to call, text, and feel secure. Our phones are easy to see, easy to hear, and easy to love. Give yourself (or a loved one) the gift of effortless connection. #Senifone #SimpleTech #SeniorLiving #StayConnected
• •Product Description Snippet: No confusing apps, no tiny icons. Just the essentials you need. The Senifone [Model Name] features an extra-loud ringer, a bright, easy-to-read display, and a dedicated emergency contact button. It’s more than a phone; it’s your reliable link to family and friends.
• •Email Subject Line: Making Mobile Easy: Discover the Senifone Difference. Email Body Excerpt: At Senifone, we believe technology should empower, not overwhelm. That's why we've crafted mobile phones that are incredibly intuitive, helping seniors maintain their independence and stay safely connected. Explore our range and find the perfect fit.
• •Ad Copy for Family Members: Give your elderly loved ones the confidence to connect. Senifone provides simple, reliable mobile phones with crucial safety features. Easy for them to use, peace of mind for you. Learn more about how Senifone keeps families close.