Brand Tone

aspirational, sophisticated, and passionate, welcoming and community-oriented, exotic and adventurous undertone.

Brand Values

• •Luxury & Quality: Repeated emphasis on "luxury," "fine materials," and "highest quality."
• •Authenticity & Unique Design: "Authentically designed," "unique design," "one-of-a-kind and special."
• •Inspiration & Aesthetics: Aiming to provide "inspiration for your home, parties and travel plans" and creating items that are "visually appealing."
• •Functionality & Practicality: Products are designed to be "practical and functional" alongside their aesthetic appeal.
• •Individuality & Self-Expression: Products are designed to "make you the centre of attention" and reflect "your individuality." They encourage customers to "feel untamed in their own environment."
• •Customer-Centricity: "Customers' needs at the core of every product."
• •Honesty & Integrity: Explicitly stated as core values.

Best Practices

• •Embrace Evocative Language: Consistently use words that convey luxury, sophistication, inspiration, and the "untamed" spirit (e.g., "curated," "artisan," "bespoke," "spirited," "sanctuary," "timeless," "radiant").
• •Tell a Story: Frame products within a narrative. Connect them to the inspiration (African landscape, unique design, individuality) and the lifestyle Sengetti promotes (luxurious living, travel, gifting).
• •Focus on Benefits & Emotion: Highlight not just what the product *is*, but how it makes the customer *feel* (e.g., "centre of attention," "reflect your individuality," "feel untamed," "a touch of elegance").
• •Maintain a Sophisticated yet Welcoming Voice: While aspirational, ensure the language is still inviting and speaks to a desire for beauty and quality, rather than being exclusionary. The idea of an "international community" supports this.
• •Visual-Verbal Harmony: Ensure the copy consistently complements the high-quality, luxurious imagery used in marketing materials and on the website. The words should paint a picture that aligns with what customers see.

Social Perception

a provider of high-end, stylish, and unique homeware and fashion items that offer a touch of "untamed luxury." The emphasis on gifting suggests they want to be seen as a go-to for special, thoughtful presents.

Copy Examples

• •Headline: Discover Your Untamed Elegance. Body: Sengetti invites you to a world where luxury is a reflection of your unique spirit. Our curated homeware and fashion pieces, crafted from the finest materials and inspired by the wild heart of Africa, are more than just objects – they are an expression of your individuality. Dare to be different. Dare to be Sengetti.
• •Headline: The Art of Living, Beautifully. Body: At Sengetti, we believe your home should be a sanctuary of inspiration. From statement décor that sparks conversation to fashion that embodies effortless style, each piece is designed to elevate your everyday and transform moments into memories. Experience luxury without boundaries.
• •Headline: Gift More Than an Item. Gift an Experience. Body: Choosing the perfect gift is an art. Sengetti's collection of luxury homeware and fashion offers timeless pieces infused with unique design and authentic craftsmanship. Give a gift that tells a story, evokes emotion, and makes them feel truly special – a gift from Sengetti.
• •Headline: Where Timeless Design Meets Your Inner Wild. Body: Inspired by the breathtaking African landscape, Sengetti brings you homeware and fashion that’s both sophisticated and spirited. We blend international flair with authentic design, creating pieces that are as practical as they are captivating. Unleash your style with Sengetti.
• •Headline: Sengetti: Curated for a Life Less Ordinary. Body: Step into a realm of refined taste and exceptional quality. Sengetti is more than a brand; it's a community passionate about the finer things – style, travel, and the joy of luxurious living. Find your inspiration, define your space, and live untamed.