Brand Tone

Authentic & Passionate, Friendly & Approachable, Informative & Educational, Creative & Inspiring, Appreciative

Brand Values

• •Authenticity: Sourcing genuine, handcrafted Turkish products is a cornerstone.
• •Craftsmanship & Quality: Emphasis on the skill of Turkish artisans and the quality of the materials.
• •Cultural Appreciation & Sharing: A desire to share the beauty and richness of Turkish culture with a wider audience.
• •Customer Connection & Service: Building relationships with customers through positive interactions and excellent service. This includes reliability, honesty, generosity, humor, and hospitality, as stated in their "About Us" section.
• •Creativity & Participation: Enabling customers to engage with the craft themselves through workshops and DIY kits.
• •Family & Community: Being a family-owned business and engaging with the local Perth community through markets and workshops.

Best Practices

• •Embrace Storytelling: Weave in the narrative of Turkish craftsmanship, the artisans, and the cultural significance behind the products. Share the family story of Sultan's Treasure.
• •Use Warm and Inclusive Language: Employ friendly, inviting, and appreciative words. Address the audience directly ("you," "your") to create a personal connection.
• •Highlight Authenticity and Craftsmanship: Consistently emphasize that products are handmade, unique, and directly sourced, connecting customers to the artisans' skill.
• •Inspire Creativity and Participation: Encourage engagement, especially when promoting DIY kits and workshops. Use action-oriented and empowering language.
• •Maintain a Visual and Descriptive Style: Use vivid adjectives and sensory details that evoke the colors, textures, and ambiance of the products and Turkish culture, mirroring the visual appeal of the items themselves.

Social Perception

Highly Positive, Excellent Customer Service, Fun and Engaging Workshops, Trustworthy, A "Treasure" Trove

Copy Examples

• •Instagram Post (Showcasing a new lamp): "Let the intricate dance of light and color transport you to the vibrant bazaars of Turkey. ✨ Each of our mosaic lamps is handcrafted by skilled artisans, carrying centuries of tradition and artistry into your home. Which corner of your world will this beauty illuminate? #SultansTreasure #TurkishLamps #HandmadeHomeDecor #CulturalArtistry #BohoVibes"
• •Facebook Ad (Promoting a DIY Kit): "Unleash your inner artist and create your own masterpiece! 🎨 Our DIY Turkish Mosaic Lamp Kits bring the magic of ancient craftsmanship right to your doorstep. Perfect for a cozy night in or a unique gift. Get ready to light up your life with your own hands! Shop now: [Link] #DIYCraft #MosaicArt #SultansTreasurePerth #CreativeHome #TurkishCraft"
• •Website Product Description (for a ceramic bowl): "Hand-painted with timeless Ottoman-inspired motifs, this exquisite ceramic bowl is more than just serveware; it's a piece of Turkish heritage. Imagine it filled with colorful meze, holding your precious trinkets, or simply gracing your table as a vibrant centerpiece. Ethically sourced and lovingly made. #TurkishCeramics #ArtisanMade #UniqueGifts #SultansTreasure #HomeDecor"
• •Email Newsletter Snippet (Announcing a new workshop schedule): "Hello, fellow treasure seekers! 👋 Get ready to immerse yourselves in a world of color and creativity. Our new schedule for the 'Make Your Own Mosaic Lamp' workshops is here! Join Sian and Erdem for a fun-filled session and walk away with a stunning lamp you've made yourself. Spaces are limited – book your journey into Turkish artistry today! [Link to booking] #MosaicWorkshop #PerthEvents #SultansTreasureCreates #CulturalExperience #HandmadeLove"
• •Pinterest Pin Description (Image of various Evil Eye products): "Ward off negativity and welcome good fortune with our captivating Evil Eye Collection. 🧿 From delicate jewellery to charming home accents, each piece is a symbol of protection and a nod to ancient traditions. Discover your perfect talisman at Sultan's Treasure. #EvilEye #TurkishJewellery #ProtectiveAmulet #BohoStyle #SultansTreasureFinds"