Brand Tone

Informative, Friendly, Conscious, Purpose-Driven, Simple & Effective

Brand Values

• •Sustainability
• •Eco-friendliness
• •Quality & Practicality
• •Customer Focus
• •Simplicity & Effectiveness
• •Innovation & Adaptability
• •Corporate Social Responsibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Informative, friendly, encouraging, conscious") with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Why": Always connect the products back to the core values of sustainability and eco-consciousness. Explain the *benefit* to the customer and the planet, not just the features.
• •Use Inclusive and Positive Language: Frame sustainability as an achievable and rewarding journey, not a restrictive one. Avoid jargon where possible, or explain it clearly.
• •Maintain Consistency Across Platforms: Whether it's the website, an email, or a social media post, the underlying tone and core messages should feel familiar and aligned with the Senangin brand.
• •Listen and Adapt (but stay true to core values): Pay attention to how customers talk about the brand and the products. While adapting to resonate with the audience, ensure the core values of sustainability and conscious living remain central. The brand mentions listening to feedback as a priority.

Social Perception

Ethical, responsible, and forward-thinking company that simplifies processes, delivers services exceeding customer expectations, and is committed to innovation. Aims to be perceived as a company that simplifies processes, delivers services exceeding customer expectations, and is committed to innovation.

Copy Examples

• •Headline: Ditch the Plastic, Embrace the Future: Discover Senangin's Sustainable Home Essentials. Body: Make a simple switch today for a cleaner tomorrow. Our beautifully crafted, eco-friendly home goods are designed to last, help you reduce waste, and bring a touch of nature into your home. Explore the collection!
• •Social Media Post (Instagram/Facebook - with an image of beeswax wraps): Tired of cling film? Our Senangin Beeswax Wraps are a vibrant, natural alternative for keeping food fresh. Reusable, washable, and 100% biodegradable. What will you wrap first? #SustainableLiving #EcoKitchen #Senangin #ZeroWaste
• •Product Description Snippet (for Swedish Dishcloths): Meet your kitchen's new best friend! One Senangin Swedish Dishcloth replaces up to 17 rolls of paper towels. Super absorbent, quick-drying, and compostable. Cleaning just got a whole lot greener (and more stylish!).
• •Email Subject Line: Small Changes, Big Impact with Senangin. Email Body Preview: Ready to live more sustainably without the overwhelm? At Senangin, we believe in simple, effective solutions for an eco-conscious home. This week, we're highlighting how...
• •About Us Snippet: Welcome to Senangin! We're passionate about providing high-quality, sustainable home goods that make a real difference. Our mission is to empower you to live a more eco-friendly lifestyle, one beautiful product at a time. We believe in simple, effective choices that benefit both your home and our planet.