Brand Tone

Aspirational, Empowering, Friendly, Relatable, Trendy and Stylish, Community-Focused

Brand Values

• •Quality & Performance
• •Comfort & Style
• •Female Empowerment
• •Active Lifestyle
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone (e.g., aspirational, friendly, empowering), and key messaging points. Share this with anyone creating content.
• •Focus on "Her": Always write with the target audience (empowered, active women) in mind. Use language that resonates with their aspirations, challenges, and lifestyle.
• •Highlight Benefits, Not Just Features: Instead of just saying "high-quality fabric," explain how that fabric makes her *feel* (e.g., "buttery-soft fabric that feels like a second skin, so you can focus on your flow").
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a customer service email, the tone should feel distinctly "Sena Active." Avoid jargon where simplicity and relatability are key.
• •Infuse Empowerment and Positivity: Use uplifting and encouraging language. Frame product benefits around how they help the customer achieve her goals and feel good about herself. Reinforce the community aspect by inviting interaction and sharing.

Social Perception

Stylish, comfortable activewear for an empowered, active female audience. Potential brand name confusion with "Sena Technologies" could impact brand recall and searchability for the activewear line. Nascent or growing community.

Copy Examples

• •Find your strength, own your style. Our latest collection is designed to move with you, empowering every step of your active journey. ✨ #SenaActive #EmpoweredBySena #ActiveLifestyle #NewCollection
• •From morning yoga to evening jogs, do it in comfort and style that speaks you. Sena Active: High-performance wear for your everyday hustle. Shop the look! #SenaActiveAus #WorkoutInStyle #ComfortAndPerformance
• •SENA ACTIVE: Elevate Your Every Move. Discover activewear that blends buttery-soft comfort with the performance you demand. Feel empowered, feel active.
• •Your go-to sets for literally everything 🙌 Coffee run? Gym sesh? We got you. Which look is your fave? 👇 #SenaActive #FitCheck #ActivewearFashion #SmallBizLove
• •Unlock Your Active + Feel Amazing Doing It ✨ (New Arrivals Inside!)