Brand Tone

trustworthy, customer-oriented, value-driven, protective, and slightly assertive

Brand Values

• •Reliability/Security
• •Customer Satisfaction
• •Value/Accessibility
• •Authenticity/Quality
• •Focus on Fitness and Sports

Best Practices

• •Emphasize Trust and Security: Consistently integrate messaging about secure transactions, authentic products, and customer support in relevant touchpoints (product pages, checkout, FAQs).
• •Maintain Consistency Across All Channels: Ensure the tone used on the website is mirrored in social media posts, email marketing, customer service interactions, and any advertising materials.
• •Highlight customer satisfaction by ensuring a satisfaction or refund policy.
• •Promote secure shopping by guaranteeing safe payment environments.
• •Maintain focus on fitness and sports across all product categories.

Social Perception

a secure and supportive place to buy fitness and sports-related goods

Copy Examples

• •Compra Segura (Secure Shopping)
• •Frete Grátis (Free Shipping from R$100)
• •Suporte Profissional (Professional Support)
• •Satisfação ou Reembolso (Satisfaction or Refund)
• •Don't buy cheaper products from other stores, suggesting potential issues with counterfeit or problematic goods from other vendors.