Brand Tone

Aspirational yet Accessible, Empowering & Supportive, Trendy & Modern, Friendly & Engaging, Confident & Quality-Focused

Brand Values

• •Quality
• •Accessibility & Affordability
• •Convenience
• •Cruelty-Free & Vegan
• •Customer Empowerment
• •Style & Trend-Consciousness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, empowering, trendy, friendly, confident), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize "You" Over "We": Focus copy on the customer, their needs, aspirations, and how the products benefit *them* (e.g., "Achieve *your* perfect brows" vs. "We offer a brow kit"). This naturally lends itself to an empowering and supportive tone.
• •Use Engaging & Conversational Language: Incorporate questions, emojis (appropriately for the platform), and a generally enthusiastic and approachable style, especially on social media. Avoid overly formal or technical jargon where simpler, more relatable terms will do.
• •Highlight Values Consistently: Weave in mentions of quality, convenience, cruelty-free/vegan aspects, and the DIY/empowerment angle naturally within product descriptions, social posts, and ads. This reinforces what the brand stands for beyond just the products.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Gather feedback and be willing to tweak the voice as the brand evolves, while staying true to core values.

Social Perception

Positive, Trusted for Quality, Value for Money, Stylish & On-Trend, Good Customer Service, Community Feel

Copy Examples

• •✨ Obsessed is an understatement! ✨ Our NEW 'Celestial Dreams' press-on collection just dropped, and yes, they look *even better* in person. Get ready for 2+ weeks of flawless, salon-worthy nails without the salon price tag or hassle. Which dreamy set are you manifesting first? 👇 #SemperBeautyUK #LuxuryPressOns #DIYNails #NailGoals #CrueltyFreeBeauty
• •Tired of mascara? Wake up to perfectly lifted lashes every day! 😍 Our DIY Lash Lift Kit gives you that stunning, wide-eyed look from the comfort of your home. Salon results? Absolutely. Wallet-friendly? You bet! Empower your beauty routine. ✨ Shop now & get 15% off your first kit! #SemperBeautyLashes #DIYBeauty #LashLiftAtHome #VeganBeauty #BeautyHacks
• •Meet 'Monaco Glam' – your passport to instant chic. These luxurious, reusable press-on nails deliver that flawless, fresh-from-the-salon acrylic look in minutes. Handcrafted with love and designed for durability, expect heads to turn and compliments to flow for weeks. Easy to apply, gentle on your natural nails, and always cruelty-free. Elevate your everyday. #SemperNails #PressOnPerfection #HandmadeNails
• •Hey Gorgeous! Ready to tame those brows and rock the fluffy, laminated look everyone's raving about? Our DIY Brow Lamination Kit makes it SO easy to achieve those sleek, defined brows that stay put. No more expensive salon visits – just flawless brows, on your terms. Feel empowered, look amazing. #SemperBrows #BrowLaminationKit #DIYQueen #EthicalBeauty
• •Watch how I get these perfect chrome nails in under 10 mins using @semperbeautyuk press-ons! 💅 No salon needed! So easy & they last for WEEKS. Link in bio to get yours! 😉 #semperbeauty #pressonnails #nailtutorial #diynailart #chromenails #beautyhacks #fyp